# The Hedgehog Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-hedgehog-company

- Industry: Financial Services
- Headquarters: Boston, US
- Website: www.thehedgehogcompany.com/
- Latest round: Seed (Feb 10, 2022)
- Investors on record: 1

## About

Based in Boston, US, and founded in 2020, The Hedgehog Company operates as a direct-to-consumer e-commerce holding company that acquires $5M-$15M revenue brands. The company’s current brands include fayettechill.com, yogaclub.com, ofmercer.com, swoveralls.com, waiwear.com, francesausten.com, and rec-room.com. As of March 2023, the company is being led by its CEO, Fan Bi. 

The firm operates as a holding company that acquires and invests in companies with revenue of USD 5 million to USD 15 million revenue. The company is backed by CEOs and founders of ThredUp, Lands End, Kayak Italic, Drizly, and others.

## Funding rounds

- Seed, Feb 10, 2022 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed