# The Guild

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-guild

- Industry: Retail
- Headquarters: Madison, US
- Website: www.artfulhome.com
- Total disclosed funding: $13M
- Latest round: Series C (Apr 22, 2008)
- Investors on record: 2

## About

The Guild Inc. operates as Artful Home, offering exquisite fine art, craft, and design items for home decor and personal fashion, focusing on unique and artisan-crafted products.Founded in 1985 in Madison, US, The Guild Inc. specializes in selling fine art and design items. The company has engaged in three significant deals, with its most recent being a Series C funding round in April 2008, raising USD 2.5 million from Dolphin Equity Partners. The current CEO is Anne Cocquyt, while the founder is Go Ando, who has not been noted for founding other companies.Artful Home specializes in the sale of fine art, craft, and design items intended for both home decor and personal fashion. The company features a diverse range of products that includes unique artworks, artisan-crafted home furnishings, and custom clothing designed by accomplished artists and designers primarily from the USA and Canada. Their offerings aim to enhance the aesthetic appeal of living spaces and personal wardrobes, catering to an audience that values individuality and quality craftsmanship. The end-users of Artful Home's products include art enthusiasts, homeowners, and consumers seeking distinctive clothing options. The company serves markets across North America, focusing on customers who appreciate original designs and handcrafted items, thereby positioning itself as a curator of exceptional art and design.Artful Home generates revenue through direct-to-consumer sales from its online platform, where customers can purchase a variety of art and apparel items. The company employs a transaction structure that allows for individual purchases as well as potential custom orders tailored to client specifications. Customers can shop for products ranging from fine art pieces to bespoke clothing, reflecting the company's commitment to providing a unique shopping experience. The company promotes sitewide discounts and special offers, which may influence purchasing behavior and drive sales. Artful Home’s revenue is primarily derived from these direct transactions with consumers, emphasizing its role as a retailer in the art and fashion marketplace.In April 2008, The Guild Inc. raised USD 2.5 million in Series C funding, which will support initiatives for expanding their product line with new designs and possibly launching new collections. The company is also considering expanding into additional North American markets, although specific regions and timelines are not detailed. The funding will likely help facilitate these growth strategies, enhancing their operational capabilities and product offerings.

## Funding rounds

- Series C, Apr 22, 2008, $2.5M — Dolphin Equity Partners
- Series B, Feb 1, 2007, $3M — Dolphin Equity Partners, San Francisco Equity Partners
- Series A, Jan 11, 2006, $7M — Dolphin Equity Partners, San Francisco Equity Partners

## Investors

- Dolphin Equity Partners (https://capitalatlas.ai/funds/dolphin-equity-partners) — Series A, Series B, Series C
- San Francisco Equity Partners (https://capitalatlas.ai/funds/san-francisco-equity-partners) — Series A, Series B