# The Grommet

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-grommet

- Industry: Internet
- Headquarters: Somerville, US
- Website: www.thegrommet.com
- Total disclosed funding: $3.9M
- Latest round: Series A (Jan 5, 2011)
- Investors on record: 1

## About

The Grommet, Inc. curates and promotes innovative consumer products, specializing in unique solutions across categories such as beauty, wellness, and outdoor living, directly connecting makers with consumers.Founded in 2008 in Somerville, US, The Grommet, Inc. focuses on bringing innovative consumer products to market. Notably, the company has closed 8 deals, with the latest funding round being VENTURE DEBT in October 2017, raising USD 0.88 mn, totaling USD 0.50 mn raised. Jane Smith serves as CEO.Grommet specializes in curating and promoting innovative consumer products across various categories, including beauty, health and wellness, kitchen, outdoor living, and more. Their core offerings feature unique items designed for everyday problem-solving, such as the Edge Perfection nail polish sealing tool, the BetterGrip paint roller, and the Pulse & Heat Intelligent Neck Massager. These products serve a diverse clientele, including individual consumers looking for effective solutions to common challenges and small businesses seeking distinctive retail items. Grommet's products are marketed primarily to the U.S. consumer base but may extend to international markets through online sales channels. The company emphasizes sustainability and supports independent makers, further enhancing their appeal among environmentally conscious shoppers.Grommet generates revenue through direct-to-consumer sales, offering a variety of products that cater to different price points and consumer needs. Customers typically purchase items individually, with the platform showcasing flagship products such as the LIVFRESH gel toothpaste and the Negg egg peeler. The company employs a transactional model that facilitates straightforward purchases via its e-commerce site, providing customers with an accessible shopping experience. Additionally, Grommet engages in partnerships with small manufacturers to enhance their product lineup and expand market reach, fostering a community-focused approach in their revenue strategy.In October 2017, Ace Hardware Corporation completed its acquisition of a majority stake from The Grommet, Inc. Financial terms of the deal were not disclosed. Looking ahead, Grommet is focused on launching new products and plans to target expansion into new geographic regions.

## Funding rounds

- Series A, Jan 5, 2011, $0.5M — LaunchCapital
- Series A, Apr 15, 2010, $3.4M — LaunchCapital

## Investors

- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Series A