# The Good Face Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-good-face-project

- Industry: Business Support Services
- Headquarters: San Diego, US
- Website: www.thegoodfaceproject.com
- Total disclosed funding: $5.7M
- Latest round: Seed (Aug 23, 2022)
- Investors on record: 5

## About

Based in California, US, and founded in 2018 by Iva Teixeira (CEO), and Lena Skliarova-Mordvinova (CTO), The Good Face Project, Inc. is a provider of beauty product formulations by teaming up with sellers, retailers, and manufacturers through artificial intelligence-powered mobile apps. In August 2022, The Good Face Project, Inc. raised USD 5.65 million in seed funding led by new investor VMG Partners, with participation from other new investors Capsum, QualcommLabs@EvoNexus, REDO Ventures, and Spark Growth Ventures, and individual investors also participated in the round.

The Good Face Project, Inc. is recognized as a clean beauty product that provides personalized beauty products with no toxic chemicals added such as alcohol-free, sulfate-free, paraben free, etc based on individual customers' skin types through mobile applications accessible via Android and iOS software. The company has featured brands such as sun tegrity, 100% pure, herbivore, odele, Kelsen, OY-L, H2O+, Ursa major, Karisma, restore, zyderma, etc. 

The Good Face Project, Inc. plans to use August 2022 funding to expand its team and focus on its product formulations.

## Funding rounds

- Seed, Aug 23, 2022, $5.7M — VMG Partners, QualcommLabs@EvoNexus, REDO Ventures, Spark Growth Ventures, Capsum

## Investors

- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Seed
- QualcommLabs@EvoNexus — Seed
- REDO Ventures (https://capitalatlas.ai/funds/redo-ventures) — Seed
- Spark Growth Ventures (https://capitalatlas.ai/funds/spark-growth-ventures) — Seed
- Capsum — Seed