# The Good Crisp Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-good-crisp-company

- Industry: Food
- Headquarters: Boulder, US
- Website: www.thegoodcrispcompany.com
- Total disclosed funding: $3M
- Latest round: Seed (May 18, 2020)
- Investors on record: 1

## About

The Good Crisp Company, Inc. is a producer of gluten-free snacks, offering products like Stacked Chips and Cheese Balls that cater to health-conscious consumers and those with dietary restrictions. Founded in 2015, The Good Crisp Company, Inc. is based in Boulder, US, and focuses on creating gluten-free snack options. The company was founded by Matthew Parry, who also serves as the CEO. In January 2026, MPearlRock LP, a portfolio company of MidOcean Partners, acquired The Good Crisp Company, Inc. from CircleUp and SG Credit Partners. Financial terms were not disclosed. The Good Crisp Company specializes in producing a range of gluten-free snacks, prominently featuring their Stacked Chips and Cheese Balls. These products are formulated without common allergens such as eggs, wheat, peanuts, and tree nuts, catering primarily to health-conscious consumers and families with dietary restrictions. Their offerings are characterized by their clean ingredient profiles and absence of artificial additives, allowing for a nostalgic snacking experience that is both flavorful and safe for those with sensitivities. The company positions its products within the growing market for healthier snack alternatives, targeting consumers in regions such as North America and Australia, where there is a rising demand for gluten-free and non-GMO options.The Good Crisp Company generates revenue through direct-to-consumer sales as well as through partnerships with retailers and wholesalers. Their product transactions typically occur at grocery and specialty food retailers, where consumers can purchase items individually or in multi-packs. The company emphasizes its flagship products, such as the Stacked Chips and Cheese Balls, which are marketed as premium snacks that deliver both taste and health benefits. The pricing structure reflects the premium quality of their ingredients, making these snacks accessible to a wide customer base while maintaining a competitive edge in the health-focused snack market. By focusing on clean, simple ingredients and packaging that appeals to environmentally conscious consumers, The Good Crisp Company aims to enhance brand loyalty and encourage repeat purchases. The company plans to utilize the recent funding to enhance its product offerings and explore opportunities in new geographic markets. Specific plans regarding upcoming new products and targeted regions for expansion have not been disclosed, but the funding will enable the company to strengthen its market presence.

## Funding rounds

- Seed, May 18, 2020, $3M — CircleUp

## Investors

- CircleUp (https://capitalatlas.ai/funds/circleup) — Seed