# The Good Bug

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-good-bug

- Industry: Food
- Headquarters: Mumbai, India
- Website: www.thegoodbug.com
- Total disclosed funding: $19M
- Latest round: Series B (May 6, 2025)
- Investors on record: 3

## About

Based in Maharashtra, India, and founded in 2022 by Keshav Biyani and Prabhu Karthikeyan, Seven Turns Private Limited, d.b.a. The Good Bug, operates as a health and wellness brand that provides digestive health products for lifestyle chronic issues such as constipation, bloating, weight loss, and metabolic health. In May 2025, The Good Bug raised USD 12 million in series B funding led by new investor Susquehanna Asia Venture Capital, with participation from returning investor Fireside Ventures. The company provides a wide range of gut health and wellness products related to weight management, bloating and gas, constipation, IBS, immunity, sleep, skin, reproductive health, and more. The Good Bug also offers prebiotic fibers, metabolic fiber boost, prebiotic fiber boost, smooth move fiber boost, and more, as well as daily probiotics such as bye bye bloat, gut balance, metabolically lean, smooth move, PCOS balance, and more that help individuals reverse the adverse effects of poor dietary and lifestyle habits. The Good Bug generates revenue from the sale of products via its e-commerce platform as well as other online retailers, such as Amazon, Flipkart, and more. The company will use the May 2025 funding for further research and development.

## Funding rounds

- Series B, May 6, 2025, $12M — Fireside Ventures, SIG Venture Capital
- Series A, Oct 14, 2024, $3.5M — Fireside Ventures, Sharrp Ventures
- Series A, Sep 17, 2023, $3.5M — Fireside Ventures

## Investors

- Fireside Ventures (https://capitalatlas.ai/funds/fireside-ventures) — Series A, Series B
- Sharrp Ventures — Series A
- SIG Venture Capital (https://capitalatlas.ai/funds/sig-venture-capital) — Series B