# The Giving Movement Trading

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-giving-movement-trading

- Industry: Retail
- Headquarters: Dubai, United Arab Emirates
- Website: www.thegivingmovement.com
- Total disclosed funding: $15M
- Latest round: Series A (Mar 13, 2022)
- Investors on record: 1

## About

Based in Dubai, United Arab Emirates, and founded in 2020 by Dominic Nowell-Barnes, The Giving Movement Trading LLC is an online store that sells sustainable activewear and streetwear clothing. In March 2022, The Giving Movement Trading LLC raised USD 15 million in Series A funding led by Knuru Capital. Layal Akouri is the CEO of the company.

The company's products include sweatpants and pants, hoodies and sweatshirts, jackets, tops with short and long sleeves, crop tops, leggings, shorts, formal, vests, and tanks, t-shirts, swimwear, bodies, and more clothes for men, women, and kids. The firm offers same-day delivery to its customers in the UAE, while other deliveries to customers throughout the GCC are completed within 2-3 days.

The organization plans to use the March 2022 funds to develop a new category focused on baby products as well as expand its geographical presence across the GCC countries.

## Funding rounds

- Series A, Mar 13, 2022, $15M — Knuru Capital

## Investors

- Knuru Capital (https://capitalatlas.ai/funds/knuru-capital) — Series A