# The GIST

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-gist

- Industry: Media
- Headquarters: Toronto, Canada
- Website: www.thegistsports.com
- Total disclosed funding: $1M
- Latest round: Seed (Apr 16, 2021)
- Investors on record: 5

## About

The GIST Ltd. is a sports content delivery company that provides concise, engaging coverage of women's and men's sports, with a focus on inclusivity and accessibility for sports enthusiasts.The GIST Ltd. specializes in sports content management, offering a unique newsletter service that delivers important sports stories four times a week. Founded in 2017 in Toronto, Canada, the company was created by Ellen Hyslop, Jacie deHoop, Neeti Nayak, and Roslyn McLarty. The GIST has completed four deals, with its most recent funding round being a VENTURE DEBT of USD 350,000 from the Business Development Bank of Canada on May 19, 2021. The company has raised a total of USD 1.000 mn to date.The GIST provides a unique sports content delivery service tailored for audiences interested in both women's and men's sports. Its primary offering is a newsletter that summarizes key sports stories in a concise format, allowing readers to stay informed without excessive analysis. This newsletter is delivered four times a week and caters to a diverse customer base, which includes sports enthusiasts who prefer digestible content and busy individuals seeking quick updates. The service focuses on promoting gender equity in sports coverage by highlighting significant stories, particularly those pertaining to women's sports, thus addressing the identified gap in visibility and representation. The GIST's products are primarily distributed in North America, with a growing reach into international markets where sports consumption is on the rise.The GIST generates revenue primarily through subscription-based models and partnerships. Subscribers receive access to engaging sports content designed to be informative and entertaining, reinforcing the company's commitment to delivering high-quality journalism. Through partnerships with organizations such as Amazon Business, The GIST enhances its offerings while potentially generating additional revenue streams. Transactions typically occur through direct subscriptions to the newsletter, which may involve monthly or annual plans. This structure allows the company to maintain a steady revenue flow while fostering a loyal audience base. The focus on building a community around sports content positions The GIST favorably in the competitive sports media landscape.In May 2021, The GIST Ltd. raised USD 350,000 in VENTURE DEBT from the Business Development Bank of Canada to support its future growth initiatives. The company plans to enhance its workforce by hiring new staff to bolster its operations and content creation. The GIST is also focusing on expanding its presence into additional international markets, targeting regions where interest in sports is rapidly growing. Specific details on new products being designed or released have not been disclosed, but the company aims to enhance its offerings to better engage its audience.

## Funding rounds

- Seed, Apr 16, 2021, $1M — August Capital, Bettor Capital, JDS Sports, Even Odds Investments, 3GP Capital

## Investors

- August Capital (https://capitalatlas.ai/funds/august-capital) — Seed
- Bettor Capital (https://capitalatlas.ai/funds/bettor-capital) — Seed
- JDS Sports (https://capitalatlas.ai/funds/jds-sports) — Seed
- Even Odds Investments (https://capitalatlas.ai/funds/even-odds-investments) — Seed
- 3GP Capital (https://capitalatlas.ai/funds/3gp-capital) — Seed