# The Giftery

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-giftery

- Industry: Internet
- Headquarters: Cairo, Egypt
- Website: www.thegiftery.com
- Latest round: Seed (May 23, 2018)
- Investors on record: 1

## About

The Giftery provides an innovative platform for purchasing a wide variety of gift cards, simplifying the gifting experience for both consumers and corporate clients alike.Founded in 2010 by Alexandra Enache, Mustafa Mamdouh, and Zeynep Eyüboglu, The Giftery operates from its headquarters in Cairo, Egypt. The company focuses on gift card solutions for consumers and businesses, facilitating easy purchasing and delivery of gift cards across multiple sectors. To date, The Giftery has completed 1 deal with its most recent investment occurring on May 23, 2018.The Giftery specializes in providing a diverse range of gift card solutions designed to streamline the gifting process for consumers and businesses alike. Their core offerings include a comprehensive selection of digital and physical gift cards that cater to various retail sectors, allowing customers to purchase gift cards for a wide array of popular brands. The company's platform facilitates a user-friendly experience, enabling customers to select, personalize, and deliver gift cards to recipients with ease. The primary end users of The Giftery's products encompass both individual consumers seeking convenient gifting options and corporate clients looking for incentive programs or employee rewards. The Giftery operates in multiple geographical markets, including the United States and select regions in Europe, where it addresses the growing demand for flexible gifting solutions.The Giftery generates revenue primarily through the sale of gift cards, operating on a business-to-consumer and business-to-business model. Transactions typically occur when customers purchase gift cards directly through the company’s platform, either as one-time purchases or as part of larger corporate gifting programs. The company may also engage in partnerships with retailers to expand its offerings and reach a broader audience. Pricing structures are varied, reflecting the offerings of different brands available through The Giftery's platform, with certain flagship gift cards commanding premium pricing due to brand recognition. Revenue is driven by the volume of transactions and the popularity of the brands featured, ensuring a steady inflow of sales from both individual and corporate clients.In May 2018, new investor Springboard Investment Management led a seed funding round for The Giftery, the details of which remain undisclosed. Moving forward, The Giftery aims to enhance its product offerings with new gift card solutions tailored to emerging consumer needs. The company also plans to expand its market presence in the United States and explore opportunities in additional European regions by the end of 2023. The recent funding will be utilized to support these initiatives, strengthening their platform and broadening their market reach.

## Funding rounds

- Seed, May 23, 2018 — Springboard Investment Management

## Investors

- Springboard Investment Management (https://capitalatlas.ai/funds/springboard-investment-management) — Seed