# The Future Commerce Sdn Bhd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-future-commerce-sdn-bhd

- Industry: Software
- Headquarters: Petaling Jaya, Malaysia
- Website: www.avana.asia
- Total disclosed funding: $1.5M
- Latest round: Series A (Feb 11, 2019)
- Investors on record: 5

## About

Based in Selangor, Malaysia, established in 2014, and founded by Luqman Adris and Soh Yien Yee, The Future Commerce Sdn Bhd doing business as AVANA (f.k.a Square. my) is a social commerce platform that helps business owners sell through social media websites such as Facebook, Instagram, WhatsApp, and Telegram. The company has helped over 10,000 businesses to optimize their brand and automate their business capabilities online. In 2021, The Future Commerce Sdn Bhd raised USD 15 million in Series A funding led by returning investors Gobi Partners, TH Capital, Cradle Seed Ventures, and Axiata Group and an undisclosed amount of seed funding from new investor XA Network. As of 2021, the company staffs 5 employees. 

The company offers assistance to businesses to increase their social media presence by providing various webstore themes, payment gateway integration, logistics co-operation and coupon code support system as well as product management, and order management from the AVANA dashboard. AVANA offers a mobile app, to enable sales with the affiliate and dropship feature and built-in marketing tools. AVAchat allows integration with various messaging platforms, and the ability to share product information, shipping status, reply to customers and send invoices. 

The Future Commerce Sdn Bhd plans on utilizing Series A funding to establish itself as a regional player in the realm of social commerce.

## Funding rounds

- Series A, Feb 11, 2019, $1M — Gobi Partners, Cradle Seed Ventures, Rekanext, ACE PURSUIT SDN. BHD.
- Seed, Oct 6, 2017, $0.5M — Cradle Seed Ventures, Captii Ventures

## Investors

- Cradle Seed Ventures (https://capitalatlas.ai/funds/cradle-seed-ventures) — Seed, Series A
- Captii Ventures (https://capitalatlas.ai/funds/captii-ventures) — Seed
- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Series A
- Rekanext (https://capitalatlas.ai/funds/rekanext) — Series A
- ACE PURSUIT SDN. BHD. — Series A