# The Folklore Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-folklore-group

- Industry: Internet
- Headquarters: New York, US
- Website: www.thefolklore.com
- Total disclosed funding: $6.3M
- Latest round: Seed (Jun 22, 2023)
- Investors on record: 4

## About

Based in New York, US, and founded in 2017 by its CEO Amira Rasool, The Folklore Group, Inc. operates as an e-commerce company that empowers African designer brands. In April 2022, The Folklore Group, Inc. raised USD 1.7 million in pre-seed funding led by new investor Slauson & Co., with participation from another new investor Fearless Fund. Individual investors also participated in the round. As of July 2022, the company sourced, shipped, and handled last-mile delivery to customers in 20 countries.

The Folklore Group, Inc. offers Folklore connect business to business wholesale platform that links and empowers global retailers to discover and shop African and diasporic designer fashion and lifestyle brands. The retail categories it serves include men’s and women’s apparel, accessories, beauty, and homeware. In addition, the company offers Folklore edit and Folkfore marketplace. 

The company will use the pre-seed funding to fuel the growth of its business.

## Funding rounds

- Seed, Jun 22, 2023, $6.3M — Techstars, Slauson & Co., Black Tech Nation Ventures, Benchstrength

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Slauson & Co. (https://capitalatlas.ai/funds/slauson-co) — Seed
- Black Tech Nation Ventures (https://capitalatlas.ai/funds/black-tech-nation-ventures) — Seed
- Benchstrength (https://capitalatlas.ai/funds/benchstrength) — Seed