# The Flex Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-flex-company

- Industry: Consumer Products
- Headquarters: Venice, US
- Website: www.flexfits.com
- Total disclosed funding: $6.7M
- Latest round: Seed (Oct 16, 2018)
- Investors on record: 6

## About

The Flex Company delivers innovative menstrual health solutions, focusing on sustainable products designed to enhance comfort and convenience during menstruation. Their offerings prioritize user experience while promoting eco-friendly practices.The Flex Company, founded in 2015 in Venice, US, specializes in menstrual health products. The company was founded by CH. RSPH, Lauren Wang, and Panpan Wang, focusing on providing alternatives to traditional menstrual care. The company raised USD 12.00 mn in its latest funding round on May 22, 2018, with investors including Amplify, Bow Capital, CircleUp, Halogen Ventures, Quest Venture Partners, and Y Combinator. The total amount raised to date is USD 12.00 mn.The Flex Company specializes in innovative menstrual health products, primarily focusing on sustainable and non-toxic alternatives to traditional period care. Their flagship offerings include the Flex Reusable Disc and Flex Cup, both designed to enhance user comfort and convenience. The Flex Reusable Disc is engineered to provide a mess-free experience, allowing users to enjoy period sex without concerns about leakage, while the Flex Cup features a unique pull tab for easy removal, mimicking the familiar experience of using a tampon. These products are marketed primarily in North America and select international markets, appealing to a diverse customer base that includes environmentally conscious consumers and those looking for alternatives to conventional menstrual products.The revenue model of The Flex Company revolves around direct-to-consumer sales, primarily through their e-commerce platform. Customers purchase products such as the Flex Reusable Disc and Flex Cup individually or as part of bundled offerings, with pricing structured to encourage full product adoption. For instance, the Flex Reusable Disc is priced at USD 34.99, while the Cup Starter Bundle is available for USD 44.97, which includes additional accessories. The company’s sales strategy also includes promotions and discounts for purchasing multiple items, thereby enhancing the overall customer value. Revenue is generated through one-time transactions, with an emphasis on repeat purchases from satisfied customers who appreciate the performance and sustainability of Flex products.The Flex Company is focused on launching new products that enhance its current lineup of menstrual health solutions, aiming to release these by early 2024. The company targets expansion into European and Asian markets, planning to establish presence by mid-2025. Recent funding will be utilized to support market entry strategies and product development efforts, ensuring the company can meet the needs of an expanding customer base.

## Funding rounds

- Seed, Oct 16, 2018, $3.6M — Quest Venture Partners, Y Combinator, Halogen, Bow Capital, Dream Maker Ventures
- Seed, Oct 6, 2016, $3M — Bow Capital
- Seed, May 1, 2016, $0.1M — Y Combinator
- Seed, Jan 15, 2016 — Amplify

## Investors

- Amplify (https://capitalatlas.ai/funds/amplify) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Bow Capital (https://capitalatlas.ai/funds/bow-capital) — Seed
- Quest Venture Partners (https://capitalatlas.ai/funds/quest-venture-partners) — Seed
- Halogen (https://capitalatlas.ai/funds/halogen) — Seed
- Dream Maker Ventures (https://capitalatlas.ai/funds/dream-maker-ventures) — Seed