# The Financial Gym

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-financial-gym

- Industry: Business Support Services
- Headquarters: New York, US
- Website: www.financialgym.com
- Total disclosed funding: $9.9M
- Latest round: Series A (Jan 28, 2020)
- Investors on record: 4

## About

The Financial Gym, Inc. is a financial coaching company that empowers individuals to manage their finances effectively, fostering financial literacy and personal growth through tailored coaching and supportive services.The Financial Gym, Inc. provides personalized financial coaching aimed at helping clients improve their financial well-being. Founded in 2015 and headquartered in New York, US, the company has raised funding through 4 deals, with the latest being a Series A round in January 2020, where they secured USD 6.000 mn led by Van Eck, alongside Alpine Meridian Ventures and Brooklyn Bridge Ventures. The founder and CEO, Shannon McLay, has a background in empowering individuals through financial education and coaching.The Financial Gym primarily offers personalized financial coaching services designed to guide individuals in managing their finances effectively without the stigma often associated with traditional financial advice. Their core service is the provision of tailored financial plans that address various aspects of personal finance, including budgeting, debt management, and investment strategies. The company targets a broad client base, including everyday individuals who seek to attain financial security, reduce debt, and build generational wealth. Their services are delivered through one-on-one sessions with Financial Trainers, who combine financial expertise with a supportive approach to help clients navigate their financial journeys. The Financial Gym serves clients across the United States, with a focus on urban centers and regions where financial literacy is a growing concern.The Financial Gym generates revenue primarily through subscription-based models, offering clients ongoing access to financial coaching services at a fixed monthly fee. Clients typically engage in a membership structure, which provides access to various resources, including budget-building tools and financial training sessions. Pricing plans are structured around a monthly fee that grants clients continuous support and guidance tailored to their financial goals. This membership model facilitates a recurring revenue stream, allowing the company to establish long-term relationships with clients. The flagship service is the personalized financial coaching, which is marketed to individuals who may find traditional financial advisory services inaccessible or intimidating. The company emphasizes client outcomes and satisfaction, as reflected in their testimonials and reviews from the user community.In January 2020, The Financial Gym, Inc. raised USD 6.000 mn in Series A funding led by Van Eck, which will be utilized to enhance their service offerings and expand into new markets. The company aims to launch new products aimed at providing additional resources for financial literacy and coaching. They are particularly focused on targeting underserved regions across the US for expansion, with plans to increase their presence in urban areas where financial education is crucial.

## Funding rounds

- Series A, Jan 28, 2020, $6M — VanEck, Brooklyn Bridge Ventures, Alpine Meridian Ventures
- Seed, Aug 9, 2017, $2M — Brooklyn Bridge Ventures, Alpine Meridian Ventures, Secocha Ventures
- Seed, Jan 1, 2017, $1.8M — Brooklyn Bridge Ventures

## Investors

- Brooklyn Bridge Ventures (https://capitalatlas.ai/funds/brooklyn-bridge-ventures) — Seed, Series A
- Alpine Meridian Ventures (https://capitalatlas.ai/funds/alpine-meridian-ventures) — Seed, Series A
- Secocha Ventures (https://capitalatlas.ai/funds/secocha-ventures) — Seed
- VanEck (https://capitalatlas.ai/funds/vaneck) — Series A