# The Farmer’s Dog

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-farmer-s-dog

- Industry: Food
- Headquarters: New York, US
- Website: www.thefarmersdog.com
- Total disclosed funding: $49M
- Latest round: Series B (Jan 15, 2019)
- Investors on record: 5

## About

The Farmer's Dog, Inc. is a pet food company based in the US, delivering freshly made, human-grade dog food tailored to meet the unique nutritional needs of pets through a convenient subscription service.Founded in 2014 in New York, The Farmer's Dog, Inc. specializes in providing personalized dog food subscriptions. The company raised USD 39.00 mn in Series B funding on January 15, 2019, led by Insight Partners, with participation from Forerunner Ventures and Shasta Ventures. The founders of the company are Brett Podolsky and Jonathan Regev, with Jonathan Regev currently serving as CEO.The Farmer’s Dog offers a subscription-based service that delivers freshly made, human-grade dog food tailored to the specific nutritional needs of each pet. Their meals are prepared from high-quality meat and vegetables, ensuring safety and nutritional integrity. Each plan is developed by veterinary professionals and is pre-portioned based on a custom plan, specifically designed to address dietary needs and caloric requirements. This service targets dog owners within the United States, allowing them to easily order through the company's website to provide healthier alternatives to traditional pet food options.The revenue model of The Farmer’s Dog primarily revolves around a direct-to-consumer subscription service, where customers receive regular deliveries of freshly prepared dog food. By creating personalized meal plans, customers ensure their pets never run out of food, facilitating predictable recurring revenue. Pricing plans reflect the tailored nature of the service, with costs varying based on individual dietary needs. This model capitalizes on the increasing demand for premium pet food options, appealing to health-conscious pet owners.Following the Series B funding of USD 39.00 mn raised on January 15, 2019, The Farmer's Dog, Inc. plans to utilize this capital to develop its supply chain market. The company is focused on expanding its presence within the United States and aims to introduce new products that enhance its current offerings, although specific release dates have not been disclosed.

## Funding rounds

- Series B, Jan 15, 2019, $39M — Insight Partners, Shasta Ventures, Forerunner Ventures
- Series A, May 17, 2017, $8.1M — Shasta Ventures, Forerunner Ventures, SV Angel, Collaborative Fund
- Seed, May 3, 2016, $2M — Forerunner Ventures, SV Angel, Collaborative Fund

## Investors

- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed, Series A, Series B
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed, Series A
- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed, Series A
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A, Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B