# The Family

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-family

- Industry: Financial Services
- Headquarters: London, UK
- Website: www.thefamily.co
- Total disclosed funding: $1.3M
- Latest round: Seed (May 22, 2014)
- Investors on record: 1

## About

The Family is an organization that supports startup founders by offering a structured program that enhances their skills necessary for building scalable businesses and connecting them with a global network of investors.The Family, founded in 2013, operates from its headquarters in London, UK. It specializes in supporting startups through a structured program that helps them grow. The company has engaged in 7 notable deals since its inception, with the most recent deal occurring on September 12, 2018. In that round, The Family raised EUR 15 million, led by LGT Capital Partners, with participation from Headline, Hummingbird Ventures, and Project A Ventures. The founders include Charith Biyanwila and Nicolas Colin, with Alice Zagury and Esther White serving as executives.The Family specializes in fostering startups by providing a comprehensive support program designed to help founders build scalable businesses. Their core offerings include a structured six-week remote program that focuses on equipping startups with essential skills and resources such as strategic advice, networking opportunities, and access to a global investor community. During the program, founders engage in one-on-one consultations with experienced partners, participate in collaborative sessions with peers, and attend masterclasses featuring successful entrepreneurs. The program culminates in a Demo Day, where startups showcase their businesses to potential investors.The Family's revenue model is primarily based on acquiring a 5% equity stake in the startups that participate in their program. This equity-based approach enables the firm to establish long-term partnerships with the companies they support. For the year 2021, The Family reported a revenue of EUR 1,349,711.90, while its EBITDA for 2022 was recorded at zero. Revenue is generated as these startups grow and succeed, particularly during fundraising rounds, as the value of their equity increases. Transactions typically involve equity agreements rather than traditional sales, and the firm actively assists in the fundraising process post-Demo Day, aligning their interests with the success of their portfolio companies.The Family intends to leverage the recent funding of EUR 15 million raised in September 2018 to enhance its program offerings and expand into new markets beyond Europe and North America, targeting Asia and South America by 2024. Although specific new products have not been disclosed, the firm is likely focusing on improving its support framework to better serve startup founders. In addition to these initiatives, enhancing its global investor network remains a priority.

## Funding rounds

- Seed, May 22, 2014, $1M — Index Ventures
- Seed, Aug 12, 2013, $0.3M — Index Ventures

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Seed