# The Expert

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-expert

- Industry: Consumer Services
- Headquarters: Los Angeles, US
- Website: www.theexpert.com
- Total disclosed funding: $15M
- Latest round: Series A (Mar 19, 2022)
- Investors on record: 8

## About

The Expert Inc., based in Los Angeles, CA, specializes in providing curated home furnishings and decor solutions that enhance residential spaces, catering to a diverse clientele that includes homeowners and interior designers.Founded in 2021, The Expert Inc. operates from its headquarters in Los Angeles, California, offering personalized online consultations and a curated selection of home furnishings. The company has successfully completed 3 deals and raised USD 12.00 mn in its Series A funding round led by First Round Capital. Leo Seigal serves as both the Founder and CEO, bringing his expertise to the company as it navigates the home decor market.The Expert offers a diverse range of home furnishings and decor solutions, focusing on curated pieces designed to enhance residential spaces. Key offerings include seating options such as sofas, accent chairs, and stools; various types of tables, including dining and coffee tables; and a wide selection of lighting fixtures like chandeliers and floor lamps. Furthermore, the company provides personalized online consultations with renowned designers such as Leanne Ford and Jenna Lyons, enabling customers to receive tailored advice for their homes. The Expert caters to a client base that spans homeowners, interior designers, and decorators, with products marketed primarily in North America and select international markets. The company emphasizes timeless design and quality, with the intent of assisting customers in creating beautifully evolving living spaces.Revenue generation for The Expert is primarily driven through direct-to-consumer sales, facilitated by an e-commerce platform that showcases their curated collection of furniture and decor items. The transactions typically involve customers selecting products from the website, with options for personalized consultations to enhance their shopping experience. These consultations can lead to larger purchases as clients receive expert advice on their selections. The company's pricing structure encompasses a variety of products, including both high-end designer items and more accessible furnishings, ensuring a broad market appeal. The Expert's offerings are designed to meet the needs of their clientele, contributing to a robust sales environment that supports its growth and brand positioning in the home furnishings sector.The Expert Inc. is focused on expanding its product line with new home furnishings slated for release in the upcoming year. Plans are also in place to penetrate new geographic markets, particularly targeting regions in Europe and Asia by 2025. The recent venture funding from new investor Reform Ventures will support these initiatives, facilitating product development and market expansion efforts.

## Funding rounds

- Series A, Mar 19, 2022, $12M — First Round Capital, Forerunner Ventures, Promus Ventures, Sweet Capital, Pentas Ventures
- Seed, Mar 15, 2021, $3M — Forerunner Ventures, Golden Ventures, Promus Ventures, Sweet Capital, WndrCo, MAHR Projects

## Investors

- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed, Series A
- Golden Ventures (https://capitalatlas.ai/funds/golden-ventures) — Seed
- Promus Ventures (https://capitalatlas.ai/funds/promus-ventures) — Seed, Series A
- Sweet Capital (https://capitalatlas.ai/funds/sweet-capital) — Seed, Series A
- WndrCo (https://capitalatlas.ai/funds/wndrco) — Seed
- MAHR Projects (https://capitalatlas.ai/funds/mahr-projects) — Seed
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A
- Pentas Ventures (https://capitalatlas.ai/funds/pentas-ventures) — Series A