# The Empathy Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-empathy-project

- Industry: Business Support Services
- Headquarters: New York, US
- Website: www.empathy.com
- Total disclosed funding: $162M
- Latest round: Series C (May 29, 2025)
- Investors on record: 21

## About

Founded in 2020 and based in New York, US, The Empathy Project Inc. operates a digital platform that helps families deal with the loss of their loved ones by providing services. Ron Gura and Yonatan Bergman are the co-founders of the company. In March 2024, The Empathy Project Inc. raised USD 47 million in series B funding led by Index Ventures, including General Catalyst Partners, Entrée Capital, LocalGlobe, Brewer Lane Ventures, Allianz, MassMutual Ventures, MetLife Private Capital Investors, New York Life Investment Management, Securian Financial Group, and Sumitomo Ventures. In May 2025, The Empathy Project Inc. raised USD 72 million in series C funding led by new investor Adams Street Partners, with participation from other new investors Brewer Lane Ventures, Latitude Ventures, LionTree, and SemperVirens Venture Capital. Returning investors Entree Capital, General Catalyst Partners, and Index Ventures also participated in the round. The company’s portfolio of services includes a personalized care plan tailored to urgent needs, tools for managing administrative tasks, and continuous emotional and logistical support. The firm allows users to receive assistance from a care manager, backed by a team available around the clock. Empathy helps with funeral arrangements, benefit applications, identity theft protection, and probate navigation. In addition, the company’s platform also offers grief support through audio companions, meditations, and expert content. The organization plans to use the May 2025 funding to develop new platform features, scale its legacy planning services, and expand access through partnerships with financial institutions and employers.

## Funding rounds

- Series C, May 29, 2025, $72M — Adams Street Partners, Index Ventures, General Catalyst Partners, Mitsui Sumitomo Insurance Venture Capital, Entree Capital, Citi Ventures, New York Life Investment Management, MassMutual Ventures, Securian Financial, LionTree, Munich Re Ventures, Aflac Corporate Ventures, Allianz Life Ventures, Brewer Lane Ventures, SemperVirens, Latitude Ventures, MetLife Investment Management, TIAA
- Series B, Mar 12, 2024, $47M — Index Ventures, General Catalyst Partners, Mitsui Sumitomo Insurance Venture Capital, Entree Capital, New York Life Investment Management, MetLife Investment Management, MassMutual Ventures, Securian Financial, LocalGlobe, Allianz Life Ventures, Brewer Lane Ventures
- Series A, Sep 30, 2021, $30M — General Catalyst Partners, Entree Capital, Aleph, LocalGlobe, Primetime Partners
- Seed, Apr 6, 2021, $13M — General Catalyst Partners, Aleph

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed, Series A, Series B, Series C
- Aleph (https://capitalatlas.ai/funds/aleph) — Seed, Series A
- Entree Capital (https://capitalatlas.ai/funds/entree-capital) — Series A, Series B, Series C
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Series A, Series B
- Primetime Partners (https://capitalatlas.ai/funds/primetime-partners) — Series A
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series B, Series C
- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series B, Series C
- New York Life Investment Management — Series B, Series C
- MetLife Investment Management (https://capitalatlas.ai/funds/metlife-investment-management) — Series B, Series C
- MassMutual Ventures (https://capitalatlas.ai/funds/massmutual-ventures) — Series B, Series C
- Securian Financial — Series B, Series C
- Allianz Life Ventures (https://capitalatlas.ai/funds/allianz-life-ventures) — Series B, Series C
- Brewer Lane Ventures (https://capitalatlas.ai/funds/brewer-lane-ventures) — Series B, Series C
- Adams Street Partners (https://capitalatlas.ai/funds/adams-street-partners) — Series C
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series C
- LionTree (https://capitalatlas.ai/funds/liontree) — Series C
- Munich Re Ventures (https://capitalatlas.ai/funds/munich-re-ventures) — Series C
- Aflac Corporate Ventures (https://capitalatlas.ai/funds/aflac-corporate-ventures) — Series C
- SemperVirens (https://capitalatlas.ai/funds/sempervirens) — Series C
- Latitude Ventures (https://capitalatlas.ai/funds/latitude-ventures) — Series C
- TIAA — Series C