# The Dodo.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-dodo-com

- Industry: Media
- Headquarters: New York, US
- Website: www.thedodo.com
- Total disclosed funding: $13M
- Latest round: Series B (Nov 10, 2015)
- Investors on record: 7

## About

The Dodo is a digital media company dedicated to creating engaging content about animals and pet wellness, focusing on inspiring stories and community-driven initiatives for pet owners and animal lovers worldwide.Founded in 2013 and headquartered in New York, US, The Dodo creates multimedia content focused on animals. The company has secured a total of USD 11.5 million through 3 funding deals, with the latest being a Series B round in November 2015, led by Discovery Communications and including other prominent investors such as Softbank Capital and Lerer Hippeau Ventures. The Dodo was established to serve the growing interest in pet adoption and animal welfare, and its founders have a background in media and digital storytelling.The Dodo specializes in creating engaging multimedia content centered around animals and pet wellness, featuring popular series like "Dream Date," "Ultimate Pet Routine," "Pittie Nation," and "Saving the Wild." The company produces content that showcases pet adoption, care routines, and heartwarming rescue stories, targeting pet owners and animal enthusiasts. Distribution of their offerings occurs primarily through digital platforms, including social media and their website, reaching audiences in North America, Europe, and Asia.The Dodo's revenue generation primarily relies on advertising and partnerships, collaborating with brands aligned with their mission to create sponsored content and product placements. Additionally, they offer subscription-based newsletters and exclusive content to engage their audience. Partnerships with retailers assist in promoting pet products endorsed by The Dodo, indicating an alignment with consumer interests in responsible pet ownership and animal welfare.In November 2015, The Dodo raised USD 11.5 million in a Series B funding round, which will be utilized to expand both their content offerings and geographic reach. The company is focused on developing new multimedia series and community-driven projects aimed at enhancing pet wellness and adoption advocacy. With plans to increase engagement in international markets, The Dodo aims to solidify its presence in Europe and Asia by 2025, leveraging recent funding to enhance its digital platforms and outreach initiatives.

## Funding rounds

- Series B, Nov 10, 2015, $12M — Softbank Capital, Greycroft, Berggruen Holdings, Discovery Communications, Lerer Hippeau Ventures
- Seed, Oct 14, 2013, $1.2M — RRE Ventures, Softbank Capital, Greycroft, Lerer Hippeau Ventures, Sterling Investment Holdings, LLC

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Seed, Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series B
- Lerer Hippeau Ventures — Seed, Series B
- Sterling Investment Holdings, LLC — Seed
- Berggruen Holdings (https://capitalatlas.ai/funds/berggruen-holdings) — Series B
- Discovery Communications — Series B