# The Desire Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-desire-company

- Industry: Internet
- Headquarters: Atlanta, US
- Website: www.thedesirecompany.com
- Total disclosed funding: $8M
- Latest round: Series B (May 29, 2024)
- Investors on record: 2

## About

Founded in 2015 and based in Georgia, US, The Desire Company, formerly known as DesireList Inc., operates as an online platform where users can get training and authentic product reviews from experts to make informed shopping decisions. The firm was co-founded by Judith Sheinkop and Eric Sheinkop. In May 2024, The Desire Company raised Series B funding led by investor Cleveland Avenue, with participation from another investor Valor Equity Partners. 

The Desire Company creates expert-driven product review videos to build consumer trust and improve sales. They connect brands with qualified experts to produce high-quality, authentic videos for product pages and retail settings. Their services include matching experts, video production, integration, and performance analysis.

The company plans to utilize the May 2024 funding to support its expansion.

## Funding rounds

- Series B, May 29, 2024 — Valor Equity Partners, Cleveland Avenue
- Series A, Nov 8, 2021, $8M — Valor Equity Partners, Cleveland Avenue

## Investors

- Valor Equity Partners (https://capitalatlas.ai/funds/valor-equity-partners) — Series A, Series B
- Cleveland Avenue (https://capitalatlas.ai/funds/cleveland-avenue) — Series A, Series B