# The Data Appeal Company SPA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-data-appeal-company

- Industry: Software
- Headquarters: Italy
- Website: www.datappeal.io
- Total disclosed funding: $4.7M
- Latest round: Series A (Oct 2, 2018)
- Investors on record: 4

## About

The Data Appeal Company SPA offers data-driven solutions that enhance decision-making and optimize resources across various sectors, focusing on sustainable growth through innovative data intelligence.Founded in 2013, The Data Appeal Company SPA is based in Italy and specializes in providing data intelligence solutions. The company was fully acquired by Almawave SpA in December 2021. Mirko Lalli, the CEO and founder, has been a pivotal figure in steering the company towards its current offerings. The company has successfully raised EUR 3.000 mn through its Series A funding round, led by Indaco Venture Partners, with participation from Airbridge Equity Partners and CDP Venture Capital. The total amount raised by the company is EUR 3.000 mn, with the most recent deal dated December 31, 2021.Data Appeal Company S.P.A. specializes in data-driven solutions aimed at fostering sustainable growth across various sectors. Their core product offerings include D / AI Destinations, an all-in-one territory intelligence platform designed for sustainable growth, formerly known as Data Appeal Studio. This platform enables businesses to optimize resources and improve decision-making through precise data insights, particularly in market intelligence, destination management, sustainability management, site selection, and reputation analysis. Additionally, they provide D / AI Coach, a digital reputation management tool, D / AI Data Ready with proprietary data packs, and D / AI ESG for assessing sustainability scores. Their client base spans diverse geographical markets including Europe and North America, serving industries such as tourism, retail, and hospitality.The revenue generation model of Data Appeal primarily relies on subscription-based services, partnerships, and direct B2B transactions. Clients engage through various pricing plans linked to flagship products such as D / AI Destinations and D / AI Coach, featuring tiered subscription levels that cater to specific needs. The services are tailored to provide real-time data insights and analytics, which benefit organizations looking to enhance market intelligence and sustainability initiatives. This approach fosters long-term partnerships with clients, ensuring a recurring revenue stream from ongoing subscriptions and services.The Data Appeal Company SPA is focused on developing new products that align with their data-driven solutions. The recent funding will be allocated towards enhancing their platform capabilities and developing innovative offerings to meet evolving client needs. The company aims to expand its reach into new geographic markets, specifically targeting regions in Asia by the end of 2023. The successful acquisition by Almawave SpA is expected to provide additional resources and support for these growth initiatives.

## Funding rounds

- Series A, Oct 2, 2018, $3.5M — CDP Venture Capital, Airbridge Equity Partners, Indaco Venture Partners
- Seed, Mar 16, 2017, $0.8M — CDP Venture Capital
- Seed, Dec 1, 2014, $0.5M — CDP Venture Capital
- Seed, Dec 8, 2013 — H-Farm

## Investors

- H-Farm (https://capitalatlas.ai/funds/h-farm) — Seed
- CDP Venture Capital (https://capitalatlas.ai/funds/cdp-venture-capital) — Seed, Series A
- Airbridge Equity Partners (https://capitalatlas.ai/funds/airbridge-equity-partners) — Series A
- Indaco Venture Partners (https://capitalatlas.ai/funds/indaco-venture-partners) — Series A