# The Concept

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-concept

- Industry: Business Support Services
- Headquarters: Abu Dhabi, United Arab Emirates
- Website: www.the-concept.co
- Latest round: Seed (Nov 3, 2021)
- Investors on record: 1

## About

Based in Abu Dhabi, United Arab Emirates, and founded in 2017 by CEO Yadhushan Mahendran, Maria Sobh, and Muhammad Rijal Hikmatullah, The Concept LTD, a.k.a. The Concept operates as a product development and design company that focuses on creating sustainable solutions for clients across the aviation, hospitality and medical markets using a combination of hardware and technology innovation. In November 2021, The Concept raised seed funding from new investor Flat6Labs.

The company provides a wide range of services, including research and development, design, prototyping, corporate ideation, and consulting to industries such as hospitality, medical and other forms of transportation. The Concept also offers biodegradable, compostable, and recyclable consumables made from a range of sustainable materials for packaging solutions. In addition, the firm provides NEOS Fly, a re-designed in-flight food tray that is sustainable and anti-microbial, and NEOS Fly plus, a smart food tray embedded with IoT (internet of things) technology to provide stakeholders with real-time data on food.

## Funding rounds

- Seed, Nov 3, 2021 — Flat6Labs

## Investors

- Flat6Labs (https://capitalatlas.ai/funds/flat6labs) — Seed