# The Coffee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-coffee

- Industry: Retail
- Headquarters: Curitiba, Brazil
- Website: www.thecoffee.jp
- Total disclosed funding: $5.3M
- Latest round: Series A (Nov 3, 2020)
- Investors on record: 4

## About

The Coffee LLC specializes in high-quality coffee products that combine Brazilian coffee essence with Japanese minimalism, enhancing the coffee-drinking experience for enthusiasts and casual consumers alike.Founded in 2018, The Coffee LLC, located in Curitiba, Brazil, offers a diverse range of coffee products. The founders, Alexandre Fertonani, Carlos Fertonani, Giovanna Milano, and Luis Fertonani, established the company to bring unique coffee experiences to a global audience. The company has conducted 4 deals, with its most recent funding round occurring on October 30, 2023, where it raised USD 10.00 mn from CapSur Capital, bringing the total amount raised to USD 10.00 mn and a current company valuation of USD 45.00 mn.The Coffee specializes in high-quality coffee products that integrate the essence of Brazilian coffee with the purity and minimalism inspired by Japanese culture. Their offerings include a variety of coffee beans roasted in-house, brewing equipment, and seasonal beverages, all designed to enhance the coffee-drinking experience. The product range includes specialty coffee blends, dripper paper filters, tumblers, mugs, and gift boxes, catering to flavor enthusiasts and those who appreciate the craftsmanship of coffee preparation. The Coffee has established a presence in international markets, including France, Canada, Mexico, and the United Arab Emirates.The Coffee generates revenue through direct sales of its specialty coffee products and brewing accessories, primarily targeting consumers and coffee aficionados. Sales occur via retail locations and online platforms, allowing for both individual purchases and curated gift sets. The pricing structure reflects the quality and craftsmanship of their offerings, making them accessible while also appealing to premium coffee consumers. The flagship products, including unique coffee blends and branded merchandise, significantly contribute to overall sales, fostering customer loyalty and enhancing revenue stability.In October 2023, The Coffee LLC raised USD 10.00 mn in venture funding from CapSur Capital, which will be utilized to expand its business operations in Europe, South America, and the Middle East. The company plans to introduce new products designed to elevate the customer experience and is targeting specific geographic regions for market expansion.

## Funding rounds

- Series A, Nov 3, 2020, $4.8M — Monashees, Norte Ventures, Shift Capital, AirAngels
- Seed, Aug 21, 2019, $0.5M — Monashees, Norte Ventures, Shift Capital

## Investors

- Monashees (https://capitalatlas.ai/funds/monashees) — Seed, Series A
- Norte Ventures (https://capitalatlas.ai/funds/norte-ventures) — Seed, Series A
- Shift Capital (https://capitalatlas.ai/funds/shift-capital) — Seed, Series A
- AirAngels (https://capitalatlas.ai/funds/airangels) — Series A