# The Brandtech Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-brandtech-group

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.thebrandtechgroup.com
- Total disclosed funding: $723M
- Latest round: Series C (Mar 28, 2024)
- Investors on record: 6

## About

Founded in 2015, and based in New York, US, The Brandtech Group LLC, formerly known as You & Mr. Jones Inc., operates as a provider of content and advertising solutions. The company was founded by its CEO, David Jones. In March 2024, The Brandtech Group LLC raised USD 115 million in Series C funding from Fimalac and Nendo Labs. Bansk Group, and Mousse Partners also participated in the round. As of 2024, the company has operations in Brazil, Argentina, Mexico, Canada, Panama, the UK, France, Germany, Switzerland, Greece, the Netherlands, Ireland, Italy, Russia, the Czech Republic, Slovakia, Norway, Poland, Sweden, Turkey, South Africa, India, Hong Kong, China, Taiwan, Singapore, Japan, South Korea, Malaysia, the Philippines, Australia, and Indonesia.

Brandtech Group offers a range of generative AI and machine-generated content-based marketing services for companies to promote their brands. The company, through its group of subsidiaries such as Oliver, Jellyfish, Gravity Road, Collectively, Brandtech Consulting, Acorn-i, Mofilm, and Pencil, provides in-house digital marketing capabilities, AI-driven creative solutions, and performance marketing. As of 2024, its client base includes companies like Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt, and Renault-Nissan.

## Funding rounds

- Series C, Mar 28, 2024, $115M — Mousse Partners, Fimalac, Bansk, Nendo Labs
- Series B, Jan 12, 2021, $60M — Chrysalis Investments
- Series B, Nov 5, 2019, $198M — Baillie Gifford
- Series A, Jun 1, 2015, $350M — Baillie Gifford

## Investors

- Baillie Gifford (https://capitalatlas.ai/funds/baillie-gifford) — Series A, Series B
- Chrysalis Investments (https://capitalatlas.ai/funds/chrysalis-investments) — Series B
- Mousse Partners — Series C
- Fimalac — Series C
- Bansk (https://capitalatlas.ai/funds/bansk) — Series C
- Nendo Labs — Series C