# THE BLACK LABEL

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-black-label

- Industry: Media
- Headquarters: Seoul, South Korea
- Website: www.theblacklabel.com/
- Total disclosed funding: $117M
- Latest round: Series B (May 26, 2026)
- Investors on record: 3

## About

Based in Seoul, South Korea, founded in 2016, THEBLACKLABEL INC. focuses in creating high-end fashion products. The company was co-founded by Teddy Park and Kush. In May 2026, THEBLACKLABEL INC. raised KRW 100 billion in series B funding co-led by TME, and Krafton, with participation from Saehan Venture Capital.

The Black Label specializes in providing a suite of high-quality products designed for discerning clientele in the luxury market. Their core offerings encompass an array of premium items, including bespoke apparel and accessories, crafted to emphasize exclusivity and personalization. The end use cases they address primarily revolve around fashion-forward consumers seeking unique, tailor-made solutions that enhance their personal style and status. The company caters to a diverse customer base, including high-net-worth individuals and fashion enthusiasts who value craftsmanship and originality, while strategically marketing their products in North America, Europe, and select markets in Asia, where luxury goods consumption continues to grow. 

The Black Label generates revenue through a multifaceted transaction structure focused on direct-to-consumer sales. Their business model includes offering exclusive collections through high-end retail partnerships and direct sales via their own e-commerce platform. Customers engage with the brand through limited-time releases and personalized shopping experiences, designed to foster loyalty and repeat purchases. Pricing models reflect the luxury nature of the products, with flagship items commanding premium prices that align with market expectations for bespoke fashion. The transaction dynamics indicate a focus on high-value sales, where individual and customized products are central to the company's revenue generation strategy.

The company plans to use the May 2026 funding for future growth and expansion.

## Funding rounds

- Series B, May 26, 2026, $80M — Saehan Venture Capital, TME, Krafton
- Series A, Jun 30, 2021, $38M — Saehan Venture Capital

## Investors

- Saehan Venture Capital (https://capitalatlas.ai/funds/saehan-venture-capital) — Series A, Series B
- TME — Series B
- Krafton — Series B