# The Betel Leaf Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-betel-leaf

- Industry: Food
- Headquarters: Bengaluru, India
- Website: www.thebetelleafco.com
- Total disclosed funding: $0.8M
- Latest round: Seed (Oct 20, 2021)
- Investors on record: 5

## About

Based in Karnataka, India, and founded in 2019 by Prem Rheja and Payal Raheja, Leaf and Nuts Private Limited, d.b.a. The Betel Leaf Co., operates as a D2C (direct-to-consumer) company that focuses on selling paan and other paan-based products online. In May 2024, The Betel Leaf Co. raised INR 100 million in venture funding led by Inflection Point Ventures and Venture Catalysts.

The company provides a wide range of paans, such as traditional meetha paans, traditional saada paans, flavored meetha paans, chocolate-coated paans, healthy paans, kiddie paans, hangover paans, paan combos, and more. The Betel Leaf Co. also offers ARID (dry paan) products in various packs, such as the TBLC ARID (dry) Calcutta meetha paan and Calcutta saada paan.

The company generates revenue from the sale of its products via an online platform as well as physical outlets in different locations.

The Betel Leaf Co. plans to use its proceeds from May 2024 funding to increase the number of kitchens in India and other countries from 45 to 100 in the next two years through retail and online channels.

## Funding rounds

- Seed, Oct 20, 2021, $0.8M — Venture Catalysts, Z Nation Lab, 100Unicorns, S. Amit Speciality Chemicals Pvt. Ltd., Mohar Properties and Trading LLP

## Investors

- Venture Catalysts (https://capitalatlas.ai/funds/venture-catalysts) — Seed
- Z Nation Lab (https://capitalatlas.ai/funds/z-nation-lab) — Seed
- 100Unicorns (https://capitalatlas.ai/funds/100unicorns) — Seed
- S. Amit Speciality Chemicals Pvt. Ltd. — Seed
- Mohar Properties and Trading LLP — Seed