# The Benji Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-benji-group

- Industry: Software
- Headquarters: New York, US
- Website: www.withbenji.com
- Total disclosed funding: $6.3M
- Latest round: Seed (May 19, 2026)
- Investors on record: 5

## About

The Benji Group, Inc., based in the US, is a loyalty partnership platform that enhances customer engagement through the management of loyalty programs, allowing businesses to launch campaigns rapidly and effectively.Founded in 2024 and headquartered in New York, US, The Benji Group, Inc. specializes in loyalty program management. The company has conducted a total of 1 deal, with the most recent deal occurring on May 19, 2026. They raised USD 6.25 mn in SEED funding, co-led by Preface Ventures and Atinc, with participation from Great North Ventures, M25, and Hyde Park Venture Partners. The total amount raised by the company is USD 6.25 mn.Benji operates as a loyalty partnership platform designed to streamline the creation and management of loyalty programs. The company's core offerings include customizable campaigns, triggers, actions, goals, and budgets to enhance customer engagement and satisfaction across various sectors. Benji's platform enables businesses to launch loyalty partnerships significantly faster, aiming for a launch time of weeks rather than months, which addresses the common challenges of lengthy setup processes in loyalty programs. The company serves a diverse client base that includes businesses with extensive customer networks, boasting loyalty programs that span over 50 million members. Geographically, Benji's products are marketed primarily in North America and Europe, catering to both established retailers and emerging brands looking to enhance customer loyalty and retention.Benji generates revenue through a subscription-based model, where clients pay for access to the platform and its suite of services. The transactions are structured around partnerships with businesses that utilize the platform to create and manage their loyalty campaigns. Clients may enter agreements that incorporate tiered pricing based on the scale of services utilized, such as the number of customizable campaigns or the volume of customer data processed. The company emphasizes its ability to provide clean, reusable APIs that allow businesses of all sizes to integrate seamlessly with its platform, facilitating ongoing transactions as new loyalty campaigns are launched and managed. Specific pricing details or tiers for these services are defined within client agreements, reflecting the customizable nature of Benji's offerings.In May 2026, The Benji Group, Inc. secured USD 6.25 mn in seed funding, which will be utilized to expand its engineering and sales teams, scale operations, and develop its loyalty integration network. The company is focusing on designing new products and launching them in the near future, although specific details on release dates have not been disclosed. Additionally, Benji plans to expand into new markets, targeting regions beyond its current North American and European presence, with strategic initiatives aimed for implementation in the upcoming years.

## Funding rounds

- Seed, May 19, 2026, $6.3M — Hyde Park Venture Partners, M25, Great North Ventures, Preface Ventures, Atinc

## Investors

- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Seed
- M25 (https://capitalatlas.ai/funds/m25) — Seed
- Great North Ventures (https://capitalatlas.ai/funds/great-north-ventures) — Seed
- Preface Ventures (https://capitalatlas.ai/funds/preface-ventures) — Seed
- Atinc — Seed