# The Athletic Media Company Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-athletic-media-company - Industry: Media - Headquarters: San Francisco, US - Website: www.theathletic.com/ - Total disclosed funding: $114M - Latest round: Series D (Jan 14, 2020) - Investors on record: 20 ## About The Athletic Media Company is a subscription-based sports news platform providing extensive coverage of various sports. It focuses on delivering high-quality journalism tailored for dedicated sports fans across North America.Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic Media Company operates as a digital subscription service offering in-depth sports journalism. Headquartered in San Francisco, US, the company has successfully raised a total of USD 550 mn through several funding rounds, with the most recent funding round being a Trade Sale in January 2022, where it was acquired by The New York Times Company. The Athletic has completed a total of 8 deals to date.The Athletic is a subscription-based sports news platform that delivers in-depth coverage of a variety of sports, including NFL, NBA, MLB, NHL, and college athletics. Their core product is a digital subscription service that offers readers access to exclusive articles, analysis, and commentary tailored for passionate sports fans. The platform seeks to address the demand for high-quality sports journalism by providing detailed game analyses, player insights, and engaging storytelling. The Athletic caters to a diverse audience, including sports enthusiasts, fans of specific teams, and general readers seeking comprehensive sports coverage. Geographically, the service is available in North America, particularly the United States and Canada, with localized content for various major cities and teams across these regions.The Athletic operates on a subscription revenue model, primarily generating income through monthly and annual subscription fees paid by individual users. Clients gain access to premium content, including articles, podcasts, and other media that enhance their sports experience. The subscription structure allows for flexible pricing options, catering to both casual readers and dedicated sports fans. This business-to-consumer (B2C) approach focuses on providing value to subscribers through high-quality journalism and engaging narratives surrounding their favorite sports and teams. The company has built a robust client base, leveraging partnerships and promotional strategies to grow its subscriber numbers and enhance its market presence in the competitive sports media landscape.Following the acquisition in January 2022, The Athletic plans to leverage the resources and reach of The New York Times Company to enhance its product offerings and expand its subscriber base. Future initiatives include the development of new digital products aimed at engaging a broader audience and deepening relationships with existing subscribers. Additionally, the company aims to strategically expand into new geographical markets, specifically targeting expansion efforts in Europe by the end of 2023. The recent funding from the Trade Sale, amounting to USD 550 mn, will be utilized to support these initiatives, enhancing content production and marketing efforts to drive growth. ## Funding rounds - Series D, Jan 14, 2020, $50M — Founders Fund, Y Combinator, Plus Capital, Emerson Collective, Bedrock, Powerhouse Capital, Evolution Media Partners - Series C, Oct 29, 2018, $37M — Comcast Ventures, Founders Fund, Bertelsmann Digital Media Investments, TCG, Y Combinator, Advancit Capital, The Chernin Group, LLC, Luminari Capital, Amasia, Courtside Ventures, Cobalt Capital, Bedrock - Series B, Mar 2, 2018, $20M — Bertelsmann Digital Media Investments, TCG, Y Combinator, Advancit Capital, Luminari Capital, Amasia, Precursor Ventures, LionTree, Courtside Ventures, Cobalt Capital - Series A, Jul 25, 2017, $5.4M — Bertelsmann Digital Media Investments, TCG, Advancit Capital, Luminari Capital, Amasia, Courtside Ventures, Coefficient Capital - Seed, Jan 9, 2017, $2.3M — Bertelsmann Digital Media Investments, Advancit Capital, Luminari Capital, Courtside Ventures - Seed, Sep 1, 2016 — Y Combinator, Switch VC, Amasia ## Investors - Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series B, Series C, Series D - Switch VC (https://capitalatlas.ai/funds/switch-vc) — Seed - Amasia (https://capitalatlas.ai/funds/amasia) — Seed, Series A, Series B, Series C - Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Seed, Series A, Series B, Series C - Advancit Capital (https://capitalatlas.ai/funds/advancit-capital) — Seed, Series A, Series B, Series C - Luminari Capital (https://capitalatlas.ai/funds/luminari-capital) — Seed, Series A, Series B, Series C - Courtside Ventures (https://capitalatlas.ai/funds/courtside-ventures) — Seed, Series A, Series B, Series C - TCG (https://capitalatlas.ai/funds/tcg) — Series A, Series B, Series C - Coefficient Capital (https://capitalatlas.ai/funds/coefficient-capital) — Series A - Precursor Ventures (https://capitalatlas.ai/funds/precursor-ventures) — Series B - LionTree (https://capitalatlas.ai/funds/liontree) — Series B - Cobalt Capital (https://capitalatlas.ai/funds/cobalt-capital) — Series B, Series C - Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series C - Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series C, Series D - The Chernin Group, LLC — Series C - Bedrock (https://capitalatlas.ai/funds/bedrock) — Series C, Series D - Plus Capital (https://capitalatlas.ai/funds/plus-capital) — Series D - Emerson Collective — Series D - Powerhouse Capital (https://capitalatlas.ai/funds/powerhouse-capital) — Series D - Evolution Media Partners (https://capitalatlas.ai/funds/evolution-media-partners) — Series D