# The AOS Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-aos-group

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.artofsport.com
- Total disclosed funding: $6M
- Latest round: Series A (Sep 21, 2020)
- Investors on record: 5

## About

The AOS Group, Inc. specializes in body and skin care products tailored for athletes, focusing on high-performance solutions to meet the unique needs of active individuals.Founded in 2018, The AOS Group, Inc. operates from Los Angeles, US, and develops products specifically for athletes. The founders are Jacob Laser and Matthias Metternich, with Matthias serving as CEO. The company has engaged in 2 funding deals, the latest being a Series A investment of USD 6.000 mn on September 21, 2020, led by CircleUp with participation from BAM Ventures, Darco Capital, and Lightspeed Venture Partners.Art of Sport offers a comprehensive line of body and skin care products specifically designed for athletes, including antiperspirants, deodorants, shampoos, body washes, face lotions, protein powders, and sunscreens. These products are crafted with premium ingredients to support optimal skin health and performance, catering to the needs of professional athletes and fitness enthusiasts. Distribution is primarily within the United States, with potential plans for international market expansion.The company operates on a direct-to-consumer sales model through its website, encompassing both single-item purchases and bundled offerings. While specific pricing details are not disclosed, Art of Sport focuses on value-driven products for the athletic community. Revenue is generated primarily through these sales, fostering a direct connection with consumers.With the recent Series A funding of USD 6.000 mn raised in September 2020, The AOS Group, Inc. aims to introduce new products tailored for athletes, leveraging this investment to support product development and marketing initiatives. The company is also exploring expansion into international markets to reach a broader audience of athletic consumers. Specific timelines for product launches and regional expansion plans have yet to be detailed.

## Funding rounds

- Series A, Sep 21, 2020, $6M — Lightspeed Venture Partners, CircleUp, BAM Ventures, Darco Capital
- Seed, Oct 3, 2018 — BAM Ventures, Bryant Stibel

## Investors

- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Seed, Series A
- Bryant Stibel (https://capitalatlas.ai/funds/bryant-stibel) — Seed
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A
- CircleUp (https://capitalatlas.ai/funds/circleup) — Series A
- Darco Capital — Series A