# The Alixir Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-alixir-company

- Industry: Consumer Products
- Headquarters: Venice, US
- Website: www.drinkbev.com
- Total disclosed funding: $7M
- Latest round: Seed (Apr 16, 2019)
- Investors on record: 4

## About

The Alixir Company, based in the US, specializes in crafting premium canned wines that offer a contemporary approach to wine consumption, appealing to a modern audience seeking convenience and low-sugar options.Founded in 2017 in Venice, US, The Alixir Company produces premium canned wines. The company has completed a total of 4 deals, with its most recent funding round occurring on February 17, 2021. The latest round raised USD 14.00 mn from E & J. Gallo Winery and Founders Fund. Alix Peabody serves as both the CEO and founder, with a history of entrepreneurship.The Alixir Company, through its brand Bev, focuses on producing premium wines in cans, including offerings like Extra Crisp Bubbly Rosé and Zippy Sauvignon Blanc. These wines are crafted from California grapes and are characterized by low sugar content, catering to a health-conscious market that values convenience and innovative drinking options.The Alixir Company generates revenue by selling its canned wines directly to consumers via online platforms and retail partnerships. This B2C model enables customers to purchase products easily, promoting accessibility and convenience in the wine market. The pricing strategy reflects the premium quality of the wines, appealing to discerning consumers looking for flavorful, low-sugar options.Following the most recent funding round in February 2021, The Alixir Company plans to utilize the USD 14.00 mn raised to expand its product range and enter new markets. While specific upcoming product launches are not detailed, the company is expected to target expansion into additional regions within Canada and select international markets by 2022. CEO Alix Peabody will continue to lead these initiatives.

## Funding rounds

- Seed, Apr 16, 2019, $7M — Founders Fund, Republic Capital
- Seed, Mar 1, 2018 — MaC Venture Capital
- Seed, Nov 22, 2017 — Formic Ventures

## Investors

- Formic Ventures (https://capitalatlas.ai/funds/formic-ventures) — Seed
- MaC Venture Capital (https://capitalatlas.ai/funds/mac-venture-capital) — Seed
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- Republic Capital (https://capitalatlas.ai/funds/republic-capital) — Seed