# The ADEX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-adex

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.theadex.com
- Total disclosed funding: $3M
- Latest round: Series A (Mar 26, 2015)
- Investors on record: 2

## About

The ADEX GmbH develops innovative advertising technology solutions, enhancing digital marketing effectiveness through advanced tools for media planning, delivery, and measurement across various channels and devices.The ADEX GmbH, founded in 2013 and headquartered in Berlin, Germany, specializes in advertising technology solutions. The company was acquired in January 2017 by Virtual Minds AG, strengthening its market position. Notably, The ADEX GmbH has completed a total of 3 deals since its inception, with the latest funding round being a Series A investment of EUR 2.800 mn led by Capnamic Ventures, bringing the total amount raised to EUR 2.800 mn and the current valuation to EUR 34.033 mn.The ADEX GmbH offers advanced advertising technology solutions to enhance digital marketing campaigns. Key products include the Virtual Minds Media Manager for integrated TV advertising, the Adition Adserving platform for programmatic advertising, the Active Agent Demand-Side Platform (DSP) tailored for the German market, Yieldlab as a supply-side platform (SSP) for media inventory optimization, and the Adex Data Management Platform (DMP) for cross-device media solutions. These products serve a diverse range of clients, including agencies and advertisers primarily in Europe.The revenue model for The ADEX GmbH is primarily based on subscription services and partnerships within the advertising ecosystem. Clients engage with the company's platforms through contracts, subscribing to specific services that cater to their advertising needs, resulting in transaction fees and licensing agreements based on the complexity of the solutions provided.The company plans to leverage recent funding, particularly from the Series A round completed in January 2017, to enhance its product offerings and explore new market opportunities. The ADEX GmbH aims to introduce new advertising solutions designed to meet the evolving needs of clients and expand its presence further into the European market. The 2017 acquisition by Virtual Minds AG positions it for strategic growth in both product development and geographical reach.

## Funding rounds

- Series A, Mar 26, 2015, $3M — IRIS, Capnamic

## Investors

- IRIS (https://capitalatlas.ai/funds/iris) — Series A
- Capnamic (https://capitalatlas.ai/funds/capnamic) — Series A