# ThanksAd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thanksad-pty

- Industry: Software
- Headquarters: Surry Hills, Australia
- Website: www.thanks.co
- Total disclosed funding: $2.6M
- Latest round: Seed (Mar 11, 2025)
- Investors on record: 6

## About

ThanksAd Pty Ltd operates a transformative platform that enhances post-purchase customer experiences for brands and retailers by turning transactions into engaging revenue-generating opportunities.ThanksAd Pty Ltd, founded in 2023 in Surry Hills, Australia, focuses on revolutionizing the customer experience after purchases. The company has executed one deal to date, with its latest funding round occurring on March 11, 2025. The company raised USD 2.6 mn in Seed funding from investors including Founder Collective, Peak XV Partners, and eBay Inc. The founder’s history is currently not available.Thanks specializes in providing a platform that transforms the post-purchase experience into a revenue-generating opportunity for brands and retailers. Their core product offerings include a suite of curated reward systems that allow businesses to deliver targeted and exclusive offers to customers immediately after a transaction. This service enhances customer engagement, builds brand loyalty, and drives additional sales by turning every transaction into a rewarding experience. The platform is utilized by a diverse range of clients, including brands and agencies, seeking to connect with consumers through appealing offers at the moment of purchase. Thanks operates in various geographical markets, focusing on regions with robust e-commerce activity, including North America and parts of Europe, where they engage with over 20 million monthly shoppers.Thanks operates on a revenue-sharing model, which aligns the interests of the company, its clients, and their customers. In this model, clients can choose to have their branded offers appear on confirmation pages after purchases, where customers are most receptive. When a consumer clicks on an offer from the thank-you page, the advertiser is billed for the traffic generated, and Thanks shares this revenue with the client, ensuring clients receive a significant portion of the revenue generated. This structure fosters a collaborative environment, enabling brands to harness the power of customer engagement while driving new revenue streams. The service is available at no cost to clients to set up and is designed to be seamlessly integrated into existing checkout processes, allowing brands to capitalize on their customer interactions effectively.In March 2025, ThanksAd Pty Ltd raised USD 2.6 mn in Seed funding to accelerate its global expansion, drive innovation in its ad network, and enhance its customer-first approach to retail media. The company plans to launch new products designed to enrich customer interaction and engagement by the end of 2025. Additionally, it aims to expand into new markets, specifically targeting Asia and Latin America, by 2026.

## Funding rounds

- Seed, Mar 11, 2025, $2.6M — eBay Inc., Founder Collective, Zip Co Limited, Sezzle Inc., Side Stage Ventures, Peak XV Partners

## Investors

- eBay Inc. — Seed
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed
- Zip Co Limited — Seed
- Sezzle Inc. — Seed
- Side Stage Ventures (https://capitalatlas.ai/funds/side-stage-ventures) — Seed
- Peak XV Partners (https://capitalatlas.ai/funds/peak-xv-partners) — Seed