# Tezign

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tezign

- Industry: Marketing/Advertising
- Headquarters: Shanghai, China
- Website: www.tezign.com
- Total disclosed funding: $116M
- Latest round: Series C (Mar 18, 2021)
- Investors on record: 11

## About

Tezign, based in Shanghai, China, specializes in digital infrastructure for creative content. Their flagship product, Poppins, empowers users to create and distribute engaging content across digital channels, enhancing user engagement and web traffic.Founded in 2014, Tezign operates from its headquarters in Shanghai, China, providing digital solutions for creative content. The company was co-founded by Ling Fan, Xiaoqian Guo, and Zhe Wang, with Ling Fan currently serving as CEO. Tezign has successfully completed a total of 7 deals, with the latest funding round being a Series D in November 2021, raising USD 10.00 mn, which corresponds to the total amount raised.Tezign primarily offers a digital infrastructure for creative content, centered around its flagship product, Poppins. This platform enables users to create engaging content and distribute it seamlessly across various digital channels, aimed at enhancing audience engagement and driving web traffic. Poppins provides comprehensive analytics tools that help clients understand their audience's demographics, behaviors, and preferences, allowing for tailored marketing campaigns. Additionally, Tezign's services include automated content screening and AI-driven content management systems, which ensure adherence to brand guidelines and streamline operations. The company's client base includes major international corporations such as Unilever, Alibaba, Friesland Campina, Aptar, and Shiseido, reflecting its capacity to serve diverse industries, including e-commerce, pharmaceuticals, and consumer goods. Tezign's products are marketed globally, emphasizing applications in key markets such as China, North America, and Europe.Tezign's revenue model is primarily structured around B2B partnerships where clients engage in subscription-based access to its platforms and services. Transactions typically involve long-term agreements, allowing companies to leverage Tezign’s digital tools for ongoing content creation, management, and marketing analytics. Clients, such as Unilever and Alibaba, integrate Tezign's platform into their existing operations, which requires a tailored pricing plan based on their specific service needs and scale of content production. By facilitating high-quality creative outputs and driving efficiency in content management, Tezign generates revenue through a mix of service fees associated with platform usage and enhanced operational performance. The company continues to expand its offerings to meet the needs of its diverse clientele across multiple sectors.Tezign plans to leverage its recent Series D funding of USD 10.00 mn to enhance its product offerings, particularly focusing on upcoming features for Poppins that will improve content analytics and user engagement. The company is also targeting expansion into North American and European markets by 2023, with specific strategies to adapt its services to local needs. This funding will support research and development initiatives as well as marketing efforts to build brand presence in these regions.

## Funding rounds

- Series C, Mar 18, 2021, $100M — Hong Shan, Temasek Holdings, SB China Venture Capital, Hearst Ventures, Cherubic Ventures, China Growth Capital, Linear Capital, Unicorn Capital Partners, Frees Fund, C Capital, Eminence Ventures
- Series C, Mar 18, 2021, $15M — Hong Shan, SB China Venture Capital, Temasek Holdings, Hearst Ventures, Unicorn Capital Partners, Cherubic Ventures, Linear Capital, C Capital, Eminence Ventures
- Series C, Aug 17, 2020 — Hong Shan, Hearst Ventures, Cherubic Ventures, Eminence Ventures
- Series B, Apr 16, 2018 — Hong Shan, Hearst Ventures, Linear Capital, Eminence Ventures
- Series A, May 10, 2016 — Hong Shan, Linear Capital, Frees Fund
- Angel, Nov 1, 2014, $1.1M — Cherubic Ventures, China Growth Capital, Linear Capital

## Investors

- Cherubic Ventures (https://capitalatlas.ai/funds/cherubic-ventures) — Angel, Series C
- China Growth Capital (https://capitalatlas.ai/funds/china-growth-capital) — Angel, Series C
- Linear Capital (https://capitalatlas.ai/funds/linear-capital) — Angel, Series A, Series B, Series C
- Hong Shan — Series A, Series B, Series C
- Frees Fund (https://capitalatlas.ai/funds/frees-fund) — Series A, Series C
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series B, Series C
- Eminence Ventures (https://capitalatlas.ai/funds/eminence-ventures) — Series B, Series C
- Temasek Holdings — Series C
- SB China Venture Capital (https://capitalatlas.ai/funds/sb-china-venture-capital) — Series C
- Unicorn Capital Partners (https://capitalatlas.ai/funds/unicorn-capital-partners) — Series C
- C Capital (https://capitalatlas.ai/funds/c-capital) — Series C