# Tetra Insights

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tetra-insights

- Industry: Software
- Headquarters: Boulder, US
- Website: www.tetrainsights.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Aug 7, 2020)
- Investors on record: 1

## About

Tetra Insights, Inc. is a provider of an AI-powered qualitative research platform that enhances the efficiency of user research, allowing organizations to derive actionable insights from diverse feedback sources.Founded in 2018 in Boulder, US, Tetra Insights delivers an AI-driven qualitative research platform, facilitating the collection and analysis of user research insights. The company was co-founded by Michael Bamberger and Panos Rigopoulos. Tetra Insights raised USD 1.5 mn in Seed funding in August 2020, led by Active Capital, and has completed a total of 2 deals.Tetra Insights offers a comprehensive AI-powered qualitative research platform designed to streamline the collection, analysis, and sharing of user research insights across various organizations. Their core product functionality includes an integrated participant recruitment system, smart transcription capabilities that support multiple languages, and AI-driven analysis tools that automatically identify patterns and themes from research sessions. These services are aimed at product teams, UX researchers, and customer success teams, allowing them to transform scattered user feedback into actionable insights that can inform strategic decision-making. Tetra Insights serves a diverse client base that includes Fortune 500 companies, educational institutions, and market research firms, focusing on markets across North America, Europe, and Asia Pacific. The platform was introduced in 2019, with an emphasis on secure, ethical, and reliable user research practices, ensuring compliance with industry standards.Tetra Insights operates on a subscription-based revenue model, where clients pay for access to the platform's various features and tools tailored to their research needs. Clients typically engage in contracts that cover a range of services, including participant management, automated transcription, and AI analysis. Specific pricing plans are designed to cater to different organizational scales, ensuring that both small teams and large enterprises can utilize the platform effectively. Notably, the company offers flexible packages that can include customized research templates and analytics dashboards, facilitating deeper insights into user behavior. By focusing on B2B transactions, Tetra Insights forges long-term partnerships with organizations seeking to enhance their research capabilities and improve decision-making processes through advanced data-driven methodologies.Following the Seed funding round in August 2020, Tetra Insights plans to utilize the USD 1.5 mn raised to further develop their platform and expand their product offerings. The company is exploring the introduction of new features that enhance user experience and analysis capabilities, though specific release dates have not been disclosed. Additionally, Tetra Insights aims to penetrate new markets in Europe and Asia Pacific, with the goal of expanding its client base by the end of 2023.

## Funding rounds

- Seed, Aug 7, 2020, $1.5M — Active Capital

## Investors

- Active Capital (https://capitalatlas.ai/funds/active-capital) — Seed