# TestFreaks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/testfreaks

- Industry: Internet
- Headquarters: Stockholm, Sweden
- Website: www.testfreaks.com
- Total disclosed funding: $5.8M
- Latest round: Series B (Aug 1, 2008)
- Investors on record: 1

## About

TestFreaks AB is a ratings and reviews platform that enhances customer engagement and improves the online shopping experience by facilitating user-generated content across various e-commerce channels.TestFreaks AB operates a ratings and reviews platform that aggregates user-generated content to assist businesses in improving their customer engagement. The company, founded by Kristofer Arwin and Martin Alexanderson, is headquartered in Stockholm, Sweden. In August 2008, TestFreaks raised USD 3 million in Series B financing led by Northzone Ventures, marking a pivotal moment in its funding journey. The company has successfully closed a total of 2 deals to date, with its most recent funding round being the Series B round.TestFreaks specializes in a comprehensive ratings and reviews platform designed to enhance customer engagement and improve the online shopping experience. The core product offerings include the collection and management of user-generated content such as reviews and Q&A from customers, which can be utilized across various sales and marketing channels. Through integration with over 15,000 sources, TestFreaks facilitates the syndication of content, allowing businesses to showcase authentic customer opinions and promote transparency. The platform supports major e-commerce systems like Shopify, Magento, and Salesforce, and is utilized by retailers and brands to monitor online reputation and enhance product visibility in search engines. TestFreaks serves a diverse clientele across multiple geographical markets, including North America, Europe, and Asia, addressing the needs of businesses aiming to leverage consumer feedback for growth.In 2022, TestFreaks generated revenue of USD 1,743,112.10, with an EBITDA of USD 565,268.90 during the same period. The company’s revenue model is primarily subscription-based, allowing clients to collect, moderate, and utilize customer reviews to enhance their marketing strategies and improve customer trust. TestFreaks provides tailored solutions that encompass content moderation and integration services to effectively manage online reputations.Following their latest funding round in August 2008, where TestFreaks secured USD 3 million in Series B financing, the company aims to expand its product offerings and enhance its platform's capabilities. There are plans for introducing new features that focus on advanced analytics and improved user interfaces, with tentative launch dates set for late 2023. Additionally, TestFreaks is targeting expansion into the Asia-Pacific and Latin American markets by 2024, seeking to leverage its existing technology to gain a significant foothold in these regions.

## Funding rounds

- Series B, Aug 1, 2008, $3M — Northzone
- Series A, May 1, 2007, $2.8M — Northzone

## Investors

- Northzone (https://capitalatlas.ai/funds/northzone) — Series A, Series B
