# Tesoro

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tesoro

- Industry: Software
- Headquarters: Austin, US
- Website: www.tesoroxp.com
- Total disclosed funding: $5.4M
- Latest round: Seed (Dec 19, 2025)
- Investors on record: 2

## About

Tesoro XP, Inc., based in the US, operates a rewards platform that connects brands with gamers, leveraging the expansive gaming economy to enhance user engagement and loyalty through in-game rewards for real-world transactions.Founded in 2025 in Austin, US, Tesoro XP, Inc. provides a unique rewards system for gamers. The company successfully raised USD 5.4 mn in Seed funding on January 6, 2026, co-led by Alsop Louie Partners and Treasury. The founder's background is not specified, nor are there mentions of any subsidiaries or notable corporate changes.Tesoro operates as a rewards platform specifically designed to enhance the intersection between brands and gamers, tapping into the expansive USD 125 billion gaming economy. Its core offering is a patented system that enables gamers to connect their Visa or Mastercard to Tesoro while engaging in their favorite games. By activating special offers at participating local, online, or nationwide merchants, gamers earn in-game currency for each transaction made using their connected cards, whether in-store, in-app, or online. This seamless integration allows gamers to effortlessly convert real-world spending into in-game rewards, addressing the demand for instant gratification and value within gaming experiences. Tesoro’s services cater to a diverse audience that includes gamers, game studios, and merchants, extending its reach into various geographical markets including the United States, Europe, and Asia.The revenue model for Tesoro is primarily driven by transaction-based interactions between the platform, its users, and participating merchants. When a gamer activates an offer at a merchant and completes a purchase with their connected card, Tesoro rewards them with in-game currency, which enhances user engagement and loyalty. The platform derives revenue through partnerships with merchants who benefit from increased foot traffic and consumer spending due to these offers, alongside B2B relationships with game studios that integrate this rewards system into their applications, enhancing user experience and retention. Specific financial arrangements or revenue-sharing models between Tesoro and its partners are not disclosed but may involve performance-based incentives tied to user engagement and transaction volumes.Tesoro XP, Inc. plans to utilize the recent funding of USD 5.45 mn raised in Seed funding to expand its platform, hire engineers and business staff, and grow partnerships with game studios and retailers. The company is actively designing new products aimed at enhancing user engagement and anticipates targeting growth in new geographic markets, including additional regions across Europe and Asia, by the end of 2026.

## Funding rounds

- Seed, Dec 19, 2025, $1.1M — Alsop Louie Partners, Treasury
- Seed, Jul 31, 2025, $4.3M — Alsop Louie Partners, Treasury

## Investors

- Alsop Louie Partners (https://capitalatlas.ai/funds/alsop-louie-partners) — Seed
- Treasury (https://capitalatlas.ai/funds/treasury) — Seed