# Ternary

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ternary

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.ternary.app
- Total disclosed funding: $6.7M
- Latest round: Seed (Feb 23, 2022)
- Investors on record: 6

## About

Based in California, US, and founded in 2020 by its CEO Sasha Kipervarg and co-founders Joshua Kwan and Patrick Raymond, Ternary Inc. operates as a software as a service FinOps platform for Google Cloud to empower and inspire cloud engineers, IT finance, and business teams. In November 2023, Asset Entities Inc. acquired Ternary Inc. for USD 2 million.

Ternary Inc. creates a shared ecosystem that connects engineers, budget owners, and finance professionals to provide insights into Google services. It expands third-party integrations to include Datadog and enables the ingestion of Datadog data using a configurable API to provide custom metrics such as granular usage costs for services and unit costs for the business, such as cost per sale or cost per customer. 

The acquisitions help the company expand its platform by adding new Discord and social media customers to its asset entities.

## Funding rounds

- Seed, Feb 23, 2022, $6.7M — Great Oaks Venture Capital, RiverPark Advisors, Neva, Fin Capital, Oceans Ventures, Operator Partners

## Investors

- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Seed
- Neva (https://capitalatlas.ai/funds/neva) — Seed
- Fin Capital (https://capitalatlas.ai/funds/fin-capital) — Seed
- Oceans Ventures (https://capitalatlas.ai/funds/oceans-ventures) — Seed
- Operator Partners — Seed