# Tenscores

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tenscores

- Industry: Software
- Headquarters: Montreal, Canada
- Website: https://tenscores.com/
- Total disclosed funding: $0.1M
- Latest round: Seed (Jun 4, 2012)
- Investors on record: 1

## About

Tenscores is a software company specializing in optimizing Google Ads and pay-per-click campaigns. Their tools aim to improve Quality Scores, enhance ad performance, and streamline campaign management for advertisers.Tenscores was founded in 2011 in Montreal, Canada, focusing on optimizing digital advertising campaigns. The company has undergone a shift to prioritize software solutions for maximizing advertising effectiveness. Christian Nkurunziza is the founder, who has a background in technology and digital marketing. Tenscores successfully raised CAD 0.15 million in a Seed round on June 4, 2012, led by BDC Capital, bringing the total amount raised to CAD 0.15 million.Tenscores offers a comprehensive suite of software tools designed to optimize Google Ads and pay-per-click (PPC) campaigns, focusing primarily on enhancing Quality Scores for search-based advertising. The platform includes features such as quality score optimization, keyword management, ad testing, and search query analysis. These tools help digital marketing professionals address challenges related to ad relevance and keyword strategies. Tenscores caters to clients worldwide, including North America, Europe, and Asia-Pacific, supporting brands in technology and online marketing sectors.Tenscores operates on a subscription model, with pricing starting at CAD 25 per month for access to its optimization tools. Revenue is generated through monthly subscriptions, enabling small to medium-sized businesses to enhance their advertising return on investment. Clients can evaluate the software with a 14-day free trial, ensuring effective tools for their advertising needs.Tenscores plans to leverage the funding from the recent Seed round to enhance their product offerings and expand into new markets. They aim to introduce additional features tailored to the evolving needs of digital advertisers. The company is targeting expansion into key markets across Europe and Asia by 2024, focusing on providing localized solutions to improve ad performance in these regions.

## Funding rounds

- Seed, Jun 4, 2012, $0.1M — BDC Capital

## Investors

- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed