# Tenor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tenor

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.tenor.com
- Total disclosed funding: $31M
- Latest round: Series B (Sep 19, 2017)
- Investors on record: 7

## About

Tenor is a digital platform that enhances communication by providing users with a seamless way to search and share GIFs, stickers, and emojis across various messaging applications.Tenor, founded in 2014 in San Francisco, US, specializes in GIF sharing technology. The company was acquired by Google Inc. in March 2018 for undisclosed financial terms. Frank Nawabi, the founder, has a history of entrepreneurship in the tech space. Tenor has successfully completed 4 deals, with its latest funding being a Series B round amounting to USD 17.00 mn led by Tenaya Capital, which has contributed to the total amount raised by the company of USD 17.00 mn.Tenor GIF Keyboard specializes in providing a digital platform that enhances communication through the use of GIFs, stickers, and emojis. Their core product, the Tenor GIF Keyboard, allows users to search and share animated GIFs directly within messaging applications, thereby adding a layer of personality and emotional expression to online conversations. This service addresses challenges of text-based communication, such as misinterpretation and lack of emotional nuance. Tenor's offerings cater to individuals and businesses looking to engage users on various social media platforms and messaging services, and the company has successfully positioned itself in key geographical markets including North America, Europe, and Asia.The revenue model for Tenor GIF Keyboard revolves around partnerships with messaging applications, social media platforms, and content creators. These partnerships facilitate the integration of Tenor's GIF library, enabling users to access a vast collection of animated content within their preferred communication tools. This B2B transaction structure allows Tenor to generate revenue through licensing agreements and collaboration deals. Revenue is derived from the monetization of their GIF content and potential advertising opportunities within the platform, solidifying Tenor's market presence and supporting ongoing innovation.Following its acquisition by Google Inc., Tenor is expected to leverage its resources to expand its product offerings and enter new markets. The company aims to launch new features designed to enhance user engagement and communication effectiveness. Additionally, Tenor plans to broaden its reach into emerging markets in Asia and Europe, targeting expansion by the end of 2023. The recent funding from the Series B round will be utilized to support these initiatives and further develop their technology and partnerships.

## Funding rounds

- Series B, Sep 19, 2017, $17M — Menlo Ventures, Redpoint Ventures, OCA Ventures, Tenaya Capital, Cowboy Ventures
- Series A, Aug 3, 2015, $10M — Menlo Ventures, Redpoint Ventures, Cowboy Ventures, Signia Ventures
- Seed, Nov 4, 2014, $3.5M — Redpoint Ventures, Initial Capital

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Seed, Series A, Series B
- Initial Capital — Seed
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A, Series B
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Series A, Series B
- Signia Ventures (https://capitalatlas.ai/funds/signia-ventures) — Series A
- OCA Ventures (https://capitalatlas.ai/funds/oca-ventures) — Series B
- Tenaya Capital (https://capitalatlas.ai/funds/tenaya-capital) — Series B