# Tenjin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tenjin

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.tenjin.io
- Latest round: Seed (Aug 25, 2014)
- Investors on record: 1

## About

Tenjin specializes in mobile marketing analytics, offering app developers tools that optimize user acquisition and ad monetization through advanced data tracking and reporting.Founded in 2014 by Amir Manji, Christopher Farm, José Quispe, and Edwin Noegroho in San Francisco, US, Tenjin focuses on enhancing mobile marketing effectiveness. The company raised USD 2.5 mn in funding on June 2, 2016, led by Sanren Capital, for its growth initiatives.Tenjin provides a suite of mobile marketing analytics solutions that enable app developers to enhance user acquisition and ad monetization. Key offerings include mobile attribution tools that track user interactions and identify effective marketing channels, an Ad Monetization Suite for revenue generation through in-app advertising, and a DataVault for access to enterprise-level marketing data. Its diverse client base spans North America, Europe, and Asia, addressing challenges like ad fraud detection and user lifetime value prediction.Revenue for Tenjin is generated through a subscription-based model, where clients pay a monthly fee, starting at USD 200 for comprehensive access to its analytics tools and services. This B2B transaction structure supports app developers' user acquisition and monetization strategies, facilitating streamlined data reporting and analysis.With the recent raise of USD 2.5 mn in June 2016, Tenjin aims to enhance its existing products and expand into new markets. The company is focusing on launching new solutions designed for evolving mobile marketing needs, although specific release dates have not been disclosed. Additionally, Tenjin plans to target expansion into regions in Asia and Europe to capture a broader client base by 2025, utilizing the new funds to support product development and market entry strategies.

## Funding rounds

- Seed, Aug 25, 2014 — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed