# Ten Little

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ten-little

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.tenlittle.com
- Total disclosed funding: $5M
- Latest round: Seed (Jun 17, 2021)
- Investors on record: 5

## About

Ten Little is a New York-based company specializing in healthy footwear and related products for children, focusing on developmentally appropriate designs to support growing feet.Founded in 2019, Ten Little is dedicated to creating healthy footwear for babies and children. The company, headquartered in New York, has successfully raised funding and adapted its business strategies to meet market demands. The founders, Fatma Collins and Julie Rogers, have leveraged their expertise to build a brand that resonates with parents and educators alike. In June 2021, Ten Little raised USD 5 mn in Seed funding led by Kindred Ventures, with contributions from ByteDance Ltd., Farfetch UK Limited, and others, bringing the total amount raised to USD 5 mn. The company has completed a total of 3 deals.Ten Little specializes in healthy footwear and related products for babies and children, emphasizing non-toxic and developmentally appropriate designs. Their core offerings include a variety of shoe types, such as baby booties, first walkers, and shoes for little to big kids, along with complementary products like educational toys, arts and crafts supplies, and feeding essentials. These products are designed to foster healthy foot development and support children's growth through various life stages. The company primarily targets parents, pediatricians, and early childhood educators, ensuring that their products meet high-quality standards. Ten Little's products are marketed and sold across North America, with a growing presence in international markets looking for high-quality and safe children's products.Ten Little operates on a direct-to-consumer model, which allows customers to purchase products directly from the company’s website. The revenue structure is bolstered by a membership program that offers discounts and free shipping on orders, enhancing customer loyalty. The pricing for individual products aligns with the premium market segment, reflecting the brand's commitment to quality and safety in children's footwear and essentials. Flagship products include their APMA-approved shoes that cater to different growth phases and activities, alongside educational toys and feeding items which also support healthy development. Transactions are typically made through straightforward online purchases, allowing for seamless customer experiences and encouraging repeat business.Following the Seed funding round completed in June 2021, Ten Little plans to utilize the funds to expand its team, focusing on product development, engineering, and community engagement. Upcoming product launches include new shoe designs tailored for different child age groups, expected within the next year. The company aims to penetrate additional markets, specifically targeting Europe and Asia by the end of 2023, to broaden its customer base and enhance global brand presence. Efforts will also be directed towards improving their predictive platform and launching a new expert-moderated community platform to foster customer engagement.

## Funding rounds

- Seed, Jun 17, 2021, $5M — Farfetch UK Limited, NextView Ventures, ByteDance Ltd., Kindred Ventures, Revolver, Inc.

## Investors

- Farfetch UK Limited — Seed
- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed
- ByteDance Ltd. — Seed
- Kindred Ventures (https://capitalatlas.ai/funds/kindred-ventures) — Seed
- Revolver, Inc. — Seed