# TellApart

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tellapart

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.tellapart.com
- Total disclosed funding: $18M
- Latest round: Series C (Jun 13, 2011)
- Investors on record: 3

## About

TellApart, Inc. provides innovative marketing solutions designed for e-commerce, specializing in personalized advertising and consumer engagement using data-driven insights.TellApart, Inc., founded in 2009 in San Francisco, US, offers advanced marketing solutions for e-commerce businesses, enhancing customer engagement through tailored advertising. The company has successfully closed 4 deals, with the latest being an Add-on, Trade Sale in April 2015, led by X Corp. The total amount raised by the company is USD 13.00 mn, and the most recent deal was valued at USD 532.6 mn.TellApart.com specializes in providing advanced marketing solutions tailored for e-commerce businesses. Their primary offerings focus on personalized advertising and consumer engagement, leveraging data-driven insights to optimize marketing strategies. The company’s products are designed to enhance customer experiences by delivering relevant advertisements that cater to individual preferences, ultimately driving higher conversion rates. TellApart.com serves a diverse client base, including prominent online retailers and brands seeking to improve their online presence and customer retention. The company's solutions are deployed in various geographical markets, with a strong emphasis on North America and Europe, where digital marketing is increasingly critical for competitive advantage.TellApart.com generates revenue through a combination of subscription-based services and partnerships with retailers, enabling a robust B2B model. Clients typically engage with the company by subscribing to its suite of marketing tools, which may include advanced analytics and targeted advertising services. The pricing structure is formulated around the specific needs of each client, with tiered plans that reflect the range of features and support provided. These services are particularly focused on driving measurable results for clients, with key offerings including flagship products designed to streamline advertising processes and enhance customer engagement. The revenue model is structured to ensure that clients receive value through improved marketing effectiveness and increased sales performance.TellApart, Inc. aims to leverage recent funding to enhance its product offerings and expand into new markets. The company is currently designing new marketing solutions scheduled for release within the next year. Additionally, the firm plans to enter emerging markets in South America and Asia by 2016, capitalizing on the increased demand for digital marketing solutions. The recent funding round, which concluded in April 2015, will support these initiatives, allowing TellApart to further strengthen its market presence and drive growth.

## Funding rounds

- Series C, Jun 13, 2011, $13M — Bain Capital, Greylock Partners
- Series A, Apr 13, 2010, $4.8M — Greylock Partners, SV Angel
- Seed, Jul 17, 2009 — SV Angel

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed, Series A
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series A, Series C
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series C