# Teikametrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/teikametrics

- Industry: Software
- Headquarters: Boston, US
- Website: www.teikametrics.com
- Total disclosed funding: $48M
- Latest round: Series B (Jul 15, 2021)
- Investors on record: 6

## About

Teikametrics, Inc. specializes in AI-driven marketplace optimization, providing advanced advertising management solutions for e-commerce merchants, particularly those selling on Amazon and Walmart.Founded in 2011 and headquartered in Boston, US, Teikametrics, Inc. offers a sophisticated platform designed for e-commerce sellers. The company has successfully secured funding through 4 deals, with the latest being a Series B round on July 15, 2021, raising USD 38.41 mn from investors including Centana Growth Partners and GoDaddy.com. Alasdair McLean-Foreman is both the CEO and founder of the company, steering its growth and development.Teikametrics offers an AI Marketplace Optimization Platform that enhances advertising management services for e-commerce merchants, specifically targeting Amazon and Walmart sellers. Their comprehensive suite of advertising solutions utilizes advanced AI insights to optimize online advertising strategies and inventory management across multiple channels. The platform serves various business models, catering to in-house teams, individual sellers, and enterprises requiring full-service strategies, with intelligent bidding mechanisms that adjust based on extensive data points to ensure precise control over advertising expenditures.Teikametrics generates revenue primarily through subscription-based models and managed service offerings, catering to a diverse clientele of brands and individual sellers in the e-commerce sector. Clients subscribe to their AI-driven advertising optimization tools, which are offered through structured pricing plans based on the level of service and features utilized. The company focuses on building robust relationships with clients, providing tailored solutions that enhance advertising performance and inventory management, with flagship offerings like intelligent bidding and inventory optimization integral to their service structure.In July 2021, Teikametrics, Inc. raised USD 38.41 mn in Series B funding, which will be utilized to expand their AI-powered SaaS platform, Flywheel 2.0. The company aims to enhance decision-making capabilities for online sellers and explore expansion into new markets, particularly targeting broader geographic regions in North America and Europe. The funding will support these strategic initiatives as Teikametrics continues to innovate and provide advanced solutions to e-commerce merchants.

## Funding rounds

- Series B, Jul 15, 2021, $38M — Intel Capital, Granite Point Capital Management, GoDaddy.com, Jump Capital, Centana Growth Partners
- Series A, Oct 25, 2018, $10M — Granite Point Capital Management, Jump Capital, FJ Labs

## Investors

- Granite Point Capital Management — Series A, Series B
- Jump Capital (https://capitalatlas.ai/funds/jump-capital) — Series A, Series B
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series B
- GoDaddy.com — Series B
- Centana Growth Partners (https://capitalatlas.ai/funds/centana-growth-partners) — Series B