# TechStyle Fashion Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/techstyle-fashion-group

- Industry: Internet
- Headquarters: El Segundo, US
- Website: www.techstylefashiongroup.com
- Total disclosed funding: $287M
- Latest round: Series E (Jul 30, 2014)
- Investors on record: 6

## About

TechStyle Fashion Group, based in the US, engages in the innovative development and launch of fashion brands, combining technology with artistic design to enhance consumer experiences.TechStyle Fashion Group focuses on creating membership-centric fashion brands. Founded in 2010 in El Segundo, California, the company has undergone significant growth, securing its latest funding through a Series E round led by Passport Capital, raising USD 85.00 mn and bringing the total amount raised to USD 85.00 mn, with a current company valuation of USD 915.73 mn. The founders include Adam Goldenberg, Riotaro Okada, with Adam Goldenberg currently serving as CEO.TechStyle Fashion Group specializes in launching innovative fashion brands through a unique technology-driven business model. Their extensive portfolio includes membership-oriented brands like Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids, each targeting specific demographics and lifestyles. The company operates primarily in North America and Europe, offering a diverse range of products from activewear to children's fashion, utilizing a data-driven approach to ensure their offerings resonate with consumers.TechStyle Fashion Group generates revenue through a membership model that fosters direct relationships with consumers. Memberships provide customers with benefits such as discounted pricing and early access to collections, enhancing customer loyalty. Their flagship brands, including Fabletics and Savage X Fenty, drive a significant portion of their sales through recurring subscription revenues and direct-to-consumer transactions.TechStyle Fashion Group plans to introduce new product lines across its existing brands, expanding its offerings to cater to evolving customer preferences. The company is targeting expansion into new international markets, with specific focus on regions in Europe and Asia by 2025. The recent funding of USD 85.00 mn will support these development initiatives and market entries, reinforcing their commitment to growth.

## Funding rounds

- Series E, Jul 30, 2014, $85M — Matrix Partners, TCV, Passport Capital, Shining Capital
- Series D, Dec 6, 2013, $30M — Matrix Partners, TCV, Shining Capital
- Series C, Sep 26, 2013, $76M — Matrix Partners, RHO, TCV, Intelligent Beauty
- Series B, Jul 26, 2012, $63M — Matrix Partners, RHO, TCV, Intelligent Beauty, Shining Capital
- Series A, Sep 21, 2011, $33M — Matrix Partners, TCV

## Investors

- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Series A, Series B, Series C, Series D, Series E
- TCV (https://capitalatlas.ai/funds/tcv) — Series A, Series B, Series C, Series D, Series E
- RHO (https://capitalatlas.ai/funds/rho) — Series B, Series C
- Intelligent Beauty — Series B, Series C
- Shining Capital (https://capitalatlas.ai/funds/shining-capital) — Series B, Series D, Series E
- Passport Capital — Series E