# Team SoloMid

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/team-solomid

- Industry: Travel & Leisure
- Headquarters: Santa Monica, US
- Website: www.tsm.gg
- Total disclosed funding: $37M
- Latest round: Series A (Feb 12, 2018)
- Investors on record: 4

## About

Team SoloMid is a prominent esports organization and lifestyle brand, specializing in apparel and accessories designed for gamers and competitive gaming enthusiasts.Team SoloMid operates as an esports organization, focusing on competitive gaming. Founded by Alexa Vladoiu, Andy Dinh, Daniel Dinh, Natasha Guevara, and Tauqeer Wattoo, it is headquartered in Santa Monica, US. The company recently secured USD 37.00 mn in a Series A funding round led by Bessemer Venture Partners, which has allowed it to expand its operations and product offerings.TSM's primary offerings consist of a diverse range of esports and lifestyle apparel, as well as accessories designed for gaming enthusiasts and fans of competitive gaming. The apparel line includes outerwear, fleeces, t-shirts, bottoms, and teamwear, with notable products such as the 2024 Custom Pro Jersey and collaborations with popular franchises like My Hero Academia and Fullmetal Alchemist: Brotherhood. These products are tailored to appeal to gamers and fans across various platforms, including League of Legends, Apex Legends, and VALORANT, among others. The company serves a global customer base, with products available in markets such as North America, Canada, and Japan. TSM aims to enhance the experience of esports fans by providing high-quality merchandise that reflects their support for professional gaming teams.Revenue generation for TSM is primarily driven through direct-to-consumer sales via their official store, where customers can purchase individual items such as jerseys, jackets, and accessories at specified price points. For example, the 2024 Custom Pro Jersey is priced at USD 80, while the 2024 TSM Prestige Varsity Jacket starts from USD 85. The transaction structure is straightforward, with customers making one-time purchases without subscription models or wholesale distributions. This model allows TSM to engage directly with fans, providing them with exclusive access to team merchandise that enhances their connection to the esports community. As such, revenue is derived from individual sales transactions rather than recurring revenues, emphasizing the importance of each sale in supporting the team's brand and operational activities.TSM plans to create and launch new products, including additional apparel lines to cater to its expanding audience. The company is targeting growth in new geographic markets, including Europe and Asia, with initiatives aimed for completion by 2025. The recent funding of USD 37.00 mn will support these product developments and market expansions, allowing the organization to strengthen its brand presence and reach within the esports ecosystem.

## Funding rounds

- Series A, Feb 12, 2018, $37M — Bessemer Venture Partners, Telstra, AME Cloud Ventures, Yifang Ventures

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A
- Telstra — Series A
- AME Cloud Ventures (https://capitalatlas.ai/funds/ame-cloud-ventures) — Series A
- Yifang Ventures (https://capitalatlas.ai/funds/yifang-ventures) — Series A