# Tealet

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tealet

- Industry: Consumer Products
- Headquarters: Honolulu, US
- Website: www.tealet.com
- Total disclosed funding: $0.3M
- Latest round: Seed (Feb 10, 2014)
- Investors on record: 3

## About

Tealet Inc. is a company specializing in the wholesale distribution of premium teas, connecting independent growers with retailers while ensuring transparency and sustainability in the sourcing process.Founded in 2012 in Honolulu, US, Tealet Inc. focuses on the wholesale distribution of high-quality tea sourced from independent growers. The company has completed three deals, with its most recent funding round being a Seed round in February 2014, raising USD 0.24 mn from investors Blue Startups and VTF Capital. Elyse Petersen is both the founder and CEO of the company, leading its operations since its inception.Tealet specializes in the wholesale distribution of high-quality tea sourced directly from independent growers and family farms across eight countries and fifteen distinct growing regions. Their primary offerings include a range of teas that can be traced from the tea gardens to the end consumer, providing transparency and a connection to the growers. Tealet’s platform features detailed profiles of each farm, along with multimedia content that highlights tea cultivation processes. The company serves retailers and tea enthusiasts, focusing on clients who value quality, sustainability, and the story behind their products, with a presence in markets across North America and Europe that prioritize artisanal and organic goods.Tealet generates revenue through a wholesale model that connects independent growers with retail partners for the purchase of quality teas. Retailers place bulk orders to enhance their tea selections, fostering partnerships that elevate product offerings. The transaction structure accommodates both B2B and direct-to-consumer sales, providing flexibility to meet various client needs. While specific pricing details are proprietary, the model centers on offering access to premium, traceable teas that appeal to discerning consumers, thereby supporting both growers and retail partners in their commitments to quality and community engagement.Tealet plans to leverage the recent Seed funding of USD 0.24 mn received in February 2014 to develop new products and expand its geographic reach. The company aims to introduce additional tea varieties and related products, targeting the growing market for premium beverages. Future expansion efforts will focus on penetrating new regions in Europe and North America. Tealet's strategy includes enhancing its platform to improve customer engagement and product traceability, ensuring its offerings continue to meet the evolving preferences of tea consumers.

## Funding rounds

- Seed, Feb 10, 2014, $0.2M — VTF Capital, Blue Startups
- Seed, Mar 12, 2013, $0M — Blue Startups
- Seed, Oct 31, 2012 — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Blue Startups (https://capitalatlas.ai/funds/blue-startups) — Seed
- VTF Capital (https://capitalatlas.ai/funds/vtf-capital) — Seed