# Teads

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/teads

- Industry: Software
- Headquarters: Montpellier, France
- Website: www.teads.tv
- Total disclosed funding: $56M
- Latest round: Series C (Jan 13, 2015)
- Investors on record: 7

## About

Teads is a digital advertising company that enhances user engagement through innovative video and display solutions, providing effective brand visibility across digital platforms.Founded in 2011 by Jaures Loïc in Montpellier, France, Teads specializes in digital advertising solutions. In March 2017, the company was acquired by Altice N.V. for EUR 285 million, marking a significant transition in its operational strategy.Teads.com specializes in digital advertising solutions designed to enhance user engagement through innovative video and display advertising formats. Their flagship product, the Teads Ad Manager, enables advertisers to optimize their campaigns with a focus on viewability and user experience. Teads’ offerings include outstream video ads, which play within the content of publisher sites and are designed to be less intrusive, thereby increasing interaction rates. The company serves a diverse range of clients, including major brands across sectors such as automotive, consumer goods, and technology, who aim to reach audiences in various geographical markets including North America, Europe, and Asia-Pacific. By focusing on delivering high-impact advertising solutions, Teads addresses the need for effective brand visibility and audience engagement in the competitive digital landscape.The revenue model of Teads.com is primarily based on a performance-driven approach, with clients charged based on the engagement their advertisements generate. Transactions typically occur through partnerships with publishers and advertisers, facilitating a B2B structure. Companies may enter into agreements for campaign placements that could include a mix of cost-per-click and cost-per-impression pricing strategies, depending on the specific services utilized. These arrangements allow for tailored advertising solutions that meet the unique needs of each client while enhancing overall campaign effectiveness. Teads’ revenue is sustained through its comprehensive suite of advertising products, which are designed to maximize brand exposure and consumer interaction across multiple digital platforms.In March 2017, Altice agreed to acquire Teads for EUR 285 million, a transaction expected to close in mid-2017. The recent acquisition will support Teads' strategy to launch new advertising products and expand into additional markets, with a focus on enhancing their service offerings in the North American and Asian markets. The funding from the acquisition is anticipated to accelerate their product development initiatives and broaden their geographic footprint.

## Funding rounds

- Series C, Jan 13, 2015, $15M — Partech Partners, Elaia Partners, Gimv, Bpifrance Investissement Régions
- Series A, Oct 18, 2013, $5.2M — Partech Partners, Elaia Partners
- Series B, Aug 31, 2011, $25M — Lightspeed Venture Partners, Gimv, Gemini Israel Ventures, Solorun
- Series A, Dec 6, 2010, $5.3M — Lightspeed Venture Partners, Gemini Israel Ventures, Solorun
- Series A, Jan 1, 2007, $5.3M — Lightspeed Venture Partners, Gemini Israel Ventures

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A, Series B
- Gemini Israel Ventures (https://capitalatlas.ai/funds/gemini-israel-ventures) — Series A, Series B
- Solorun — Series A, Series B
- Gimv (https://capitalatlas.ai/funds/gimv) — Series B, Series C
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A, Series C
- Elaia Partners (https://capitalatlas.ai/funds/elaia-partners) — Series A, Series C
- Bpifrance Investissement Régions (https://capitalatlas.ai/funds/bpifrance-investissement-regions) — Series C