# Tea Venture

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tea-venture

- Industry: Consumer Products
- Headquarters: Newcastle upon Tyne, UK
- Website: https://uk.novelteadrinks.com/
- Total disclosed funding: $1.9M
- Latest round: Seed (Dec 1, 2020)
- Investors on record: 2

## About

Tea Venture Limited is a UK-based company specializing in the development and distribution of unique novelty tea beverages that cater to a health-conscious consumer base seeking innovative drink options.Founded in 2016 in Newcastle upon Tyne, UK, Tea Venture Limited focuses on creating premium tea drinks. The company secured GBP 1.4 million in Seed funding in December 2020 from investors Crowdcube and Mercia Asset Management, raising its total funds to GBP 1.4 million. The firm has executed one deal to date, indicating its strategic focus on tapping into the growing beverage market.Tea Venture Limited specializes in the production and distribution of premium novelty tea beverages, offering a variety of unique tea blends crafted from quality ingredients. The company aims to meet the rising demand for health-conscious and artisanal drink options, targeting both retail clients and direct consumers. Its products appeal to health enthusiasts and tea lovers across urban centers in North America and Europe, reaching specialty retailers, cafes, and health food stores to enhance accessibility.The revenue model of Tea Venture Limited is centered around direct-to-consumer sales and partnerships with retailers and wholesalers. Products are sold through bulk orders from retail partners and direct sales via the company's online platform. The pricing strategy reflects the premium nature of the products, ensuring accessibility while maintaining brand integrity, supported by agreements with various distributors to extend market reach.Following the GBP 1.4 million raised in Seed funding in December 2020, Tea Venture Limited plans to invest in developing new novelty tea products tailored for innovative consumer preferences. The company is strategizing to expand its presence in new markets across North America and Europe, aiming for entry by late 2022. The funding will facilitate product development and support market expansion initiatives.

## Funding rounds

- Seed, Dec 1, 2020, $1.9M — Mercia Asset Management, Crowdcube

## Investors

- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Seed
- Crowdcube (https://capitalatlas.ai/funds/crowdcube) — Seed