# Tasty Box

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tasty-box

- Industry: Food
- Headquarters: Beijing, China
- Website: www.tastybox.com.cn
- Total disclosed funding: $0.4M
- Latest round: Seed (Nov 20, 2016)
- Investors on record: 1

## About

Tasty Box is a gourmet food company that specializes in providing high-quality culinary experiences through artisanal snacks, sauces, and meal kits tailored for both home chefs and busy professionals.Founded in 2016, Tasty Box operates from Beijing, China, offering a diverse range of gourmet food products. The company was established by Zhenhao Min and Zhongfu Min, who bring prior entrepreneurial experience to its operations. Tasty Box secured CNY 3 million in Seed funding on November 20, 2016, from Shanghai Spinel Capital, marking its first investment round, and has raised a total of CNY 3 million to date.Tasty Box specializes in offering a range of gourmet food products that cater to discerning consumers seeking high-quality culinary experiences. The company's core product offerings include artisanal snacks, sauces, and meal kits designed to provide convenient and flavorful options for home chefs and busy professionals. These products aim to solve common challenges of meal preparation by offering ready-to-use solutions that enhance the cooking experience while maintaining authenticity in taste. Tasty Box serves a diverse customer base, including retail establishments, food service providers, and directly to consumers through e-commerce platforms. Their products are distributed in various international markets, including North America and parts of Europe, where demand for premium food products is growing.Tasty Box's revenue model is structured around direct-to-consumer sales as well as partnerships with retailers and wholesalers. Through its e-commerce platform, the company facilitates transactions that allow individual customers to purchase gourmet food items directly. The business also engages in B2B transactions, partnering with select retailers to expand its reach and enhance brand visibility. Pricing plans include competitive rates for flagship products, designed to meet the needs of casual consumers and culinary enthusiasts. This framework supports the company's revenue generation and growth objectives.Tasty Box plans to leverage its Seed funding of CNY 3 million raised in November 2016 to enhance its product line and facilitate market expansion. The company is developing new product offerings, including innovative meal kits and gourmet snack options, with targeted launch dates in the upcoming year. Additionally, Tasty Box aims to expand into new geographic markets, particularly focusing on increased distribution within North America and Europe by 2024. These initiatives are aligned with the company's strategy to strengthen its presence and cater to the growing demand for premium food products.

## Funding rounds

- Seed, Nov 20, 2016, $0.4M — Spinel Capital

## Investors

- Spinel Capital (https://capitalatlas.ai/funds/spinel-capital) — Seed