# Tastewise Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tastewise-technologies

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.tastewise.io
- Total disclosed funding: $74M
- Latest round: Series B (Jun 10, 2025)
- Investors on record: 5

## About

Tastewise Technologies Ltd. is an Israeli consumer intelligence platform that empowers food brands with AI-driven insights to optimize marketing and product strategies, driving sales and consumer engagement.Founded in 2017 in Tel Aviv-Yafo, Israel, Tastewise Technologies Ltd. specializes in consumer intelligence for the food industry. The founders, Alon Chen and Dipa Shirke, have experience in technology and innovation. The company has secured a total of 5 funding deals, with the most recent being a Series B round on June 10, 2025, where it raised USD 50.00 mn led by TELUS Ventures, alongside participation from several investors including Disruptive Technologies Venture Capital and Duo Partners.Tastewise operates as a consumer intelligence platform tailored for food brands, offering an array of AI-driven tools designed to enhance promotional planning, shelf placement, and innovation strategies. Their core product suite includes data analytics capabilities that deliver deep insights into consumer behavior, culinary trends, and market demands. This information supports food brands in effectively capturing demand, validating product concepts, and developing new categories that resonate with consumers. Tastewise serves a diverse client base, including national chains, independent restaurants, and foodservice operators across North America, Europe, and regions such as Australia and India. By integrating seamlessly into existing tech stacks through APIs and Single Sign-On (SSO), Tastewise enables users to implement evidence-based strategies that drive sales and improve market positioning.The revenue model for Tastewise is primarily structured around subscription services and partnerships with food brands and operators. Clients typically engage through subscription plans that provide access to Tastewise's suite of insights and analytics tools, allowing them to run tailored marketing campaigns and product innovations based on real-time consumer data. Additionally, Tastewise forms strategic partnerships with companies in the foodservice and consumer packaged goods sectors, further expanding its reach and revenue potential. The company’s offerings include flagship services designed to facilitate quicker product development cycles and enhance sales enablement efforts. Specific pricing structures for these services are set to align with the scale and needs of individual clients, fostering long-term relationships grounded in collaborative success.In June 2025, Tastewise Technologies Ltd. raised USD 50.00 mn in Series B funding led by TELUS Global Ventures, with participation from Duo Partners and returning investors. The company will utilize this funding for growth and development, focusing on expanding its market reach across North America, Europe, and the Asia-Pacific (APAC) region. Upcoming initiatives include designing new products aimed at enhancing user experience and delivering additional insights to clients. Tastewise plans to target specific markets within these regions for expansion as part of its strategy.

## Funding rounds

- Series B, Jun 10, 2025, $50M — TELUS Ventures, Disruptive Technologies Venture Capital, PICO Venture Partners, PeakBridge, Duo Partners
- Series A, Mar 2, 2022, $17M — Disruptive Technologies Venture Capital, PICO Venture Partners, PeakBridge
- Series A, Sep 25, 2019, $5M — PeakBridge
- Seed, May 1, 2018, $1.5M — PICO Venture Partners

## Investors

- PICO Venture Partners (https://capitalatlas.ai/funds/pico-venture-partners) — Seed, Series A, Series B
- PeakBridge (https://capitalatlas.ai/funds/peakbridge) — Series A, Series B
- Disruptive Technologies Venture Capital (https://capitalatlas.ai/funds/disruptive-technologies-venture-capital) — Series A, Series B
- TELUS Ventures (https://capitalatlas.ai/funds/telus-ventures) — Series B
- Duo Partners — Series B