# Tastemakers Africa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tastemakers-africa

- Industry: Internet
- Headquarters: Brooklyn, US
- Website: www.tastemakersafrica.com
- Total disclosed funding: $2.4M
- Latest round: Seed (Aug 23, 2019)
- Investors on record: 4

## About

Tastemakers Africa is a travel company that creates culturally immersive experiences, connecting travelers with local artists and influencers across the African continent through curated travel packages.Founded in 2014 in Brooklyn, US, Tastemakers Africa specializes in connecting travelers with authentic cultural experiences. The company has raised USD 1.40 mn in Seed funding, led by Precursor Ventures, with a total amount raised of USD 1.40 mn. The latest deal occurred on August 23, 2019. Cherae Robinson serves as both the Founder and CEO, driving the company's vision and operations.Tastemakers Africa specializes in creating culturally rich experiences that connect travelers with local artists, musicians, and influencers across the African continent. The company offers curated travel packages that showcase unique cultural events, artistic showcases, and local culinary experiences, effectively bridging the gap between tourists and the vibrant local scenes. These packages cater to a diverse clientele, including culture-seeking travelers and expatriates, with services offered in major markets such as South Africa, Nigeria, Kenya, and Ghana, fostering community engagement and supporting local economies by connecting international visitors with local talent and businesses.Tastemakers Africa generates revenue through customized travel packages and partnerships with local artists and businesses. Operating on a direct-to-consumer model, clients purchase cultural experiences directly through their platform. Revenue is derived from various transactional structures, including one-time bookings for specific events and ongoing partnerships with local influencers and artists. Flagship offerings may include exclusive access to high-profile cultural festivals or artist collaborations, ensuring a unique experience for travelers. The pricing structure reflects the premium nature of these experiences, allowing for tiered offerings based on the exclusivity and depth of the engagement with local cultures.In August 2019, Tastemakers Africa raised USD 1.40 mn in Seed funding, which will be utilized to enhance their curated travel offerings and expand into new geographic markets. The company is looking to introduce new culturally immersive products that are designed to be available in 2023. Plans include targeting additional regions in West Africa and East Africa by 2024, leveraging the recent funding to support these strategic expansions.

## Funding rounds

- Seed, Aug 23, 2019, $1.4M — Precursor Ventures
- Seed, Oct 1, 2018, $1M — Precursor Ventures, Pipeline Angels, CRE, Metis Investments

## Investors

- Precursor Ventures (https://capitalatlas.ai/funds/precursor-ventures) — Seed
- Pipeline Angels (https://capitalatlas.ai/funds/pipeline-angels) — Seed
- CRE (https://capitalatlas.ai/funds/cre) — Seed
- Metis Investments — Seed